Skema > Programmes > BBA in Global Management > Specialisations > E-Business specialisation

BBA in Global Management

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E-Business specialisation


E-Business​ specialisation - Track and course overview


Intakes: September and January
Taught in: English​​
Study tracks available for E-Business: 
​​Tra​ck​Year 1​Year 2​Year 3​​Year 4​
mobility track
​Sophia-Antipolis​Sophia-Antipolis​Raleigh (USA)
Suzhou (China)
Belo Horizonte
Partner university

E-Business specialisation

There are two models for E-business or digital business: B2B (business to business) and B2C (business to customer) .
Each of these requires the types of activity that get an e-business project off the ground: e-commerce (sales), ITC (Information and communication technologies), supply chain management, e-procurement (purchasing), e-marketing, community management (company social networks) etc. 

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