MASTER OF SCIENCEDigital Marketing and Artificial Intelligence

 

 

Programme courses

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Courses by semester & credits 


SEMESTER 1


Mandatory courses
  • ​Digital Marketing & Advertising Strategy, 3 credits
  • Digital Project Company Consulting I, 3 credits
  • Web Design Tools and Techniques, 2 credits
  • E-Commerce and E-CRM, Social Network & Community Management, 2 credit
  • Online Communication & Website Conception, 2 credits
  • Google Ads Search Certification, 2 credits
  • Digital Project Management and Innovation, 3 credits
  • Managing Across Borders and Cultures, 1 credit
  • Digital Growth, 2 credits
  • Certification Azur Microsoft, 0 credit
  • Career Management​​, 0 credit
  • Research Methods, 1 credit
  • Career management, 1 credit

SEMESTER 2

Mandatory courses
  • Corporate Design and Website Management, 2 credits
  • Digital Project Company Consulting II, 3 credits
  • Digital Growth, 2 credits
  • Digital Analytics & Google Analytics Certification, 2 credits
  • ​Advanced Digital Project Management, 2 credits
  • Sustainable and User-Centric Project Management, 1 credit
  • Data Science 2: Machine Learning for Business, 3 credits
  • AI and Business Models, 1 credit
  • AI Management, 1 credit
  • Data Visualisation, 1 creditCareer Management, 0 credit

  
Elective courses (choose 3 credits)
  • Google Ads ​Display Certification, 1 credit
  • Advanced Graphic Design, 1 credit
  • From Excel to SQL, 1 credit
  • Communication and Efficient Copy-Strategy, 1 credit
  • Agile Certification/CAPM, 2 credits
  • Big Data in E-Marketing, 1 credit

Dissertation Project & Work Experience, 18 credits
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Total credits: 60 credits

 
 
These details are for information only and may be changed by the school without prior notice.

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