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MSc Digital Marketing
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MASTER OF SCIENCE
Digital Marketing and Artificial Intelligence
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Courses by semester & credits
SEMESTER 1
Mandatory courses
Digital Marketing & Advertising Strategy, 3 credits
Digital Project Company Consulting I, 3 credits
Web Design Tools and Techniques, 2 credits
E-Commerce and E-CRM, Social Network & Community Management, 2 credit
Online Communication & Website Conception, 2 credits
Google Ads Search Certification, 2 credits
Digital Project Management and Innovation, 3 credits
Managing Across Borders and Cultures, 1 credit
Digital Growth, 2 credits
Certification Azur Microsoft, 0 credit
Career Management, 0 credit
Research Methods, 1 credit
Career management, 1 credit
SEMESTER 2
Mandatory courses
Corporate Design and Website Management, 2 credits
Digital Project Company Consulting II, 3 credits
Digital Growth, 2 credits
Digital Analytics & Google Analytics Certification, 2 credits
Advanced Digital Project Management, 2 credits
Sustainable and User-Centric Project Management, 1 credit
Data Science 2: Machine Learning for Business, 3 credits
AI and Business Models, 1 credit
AI Management, 1 credit
Data Visualisation, 1 creditCareer Management, 0 credit
Elective courses
(choose 3 credits)
Google Ads Display Certification, 1 credit
Advanced Graphic Design, 1 credit
From Excel to SQL, 1 credit
Communication and Efficient Copy-Strategy, 1 credit
Agile Certification/CAPM, 2 credits
Big Data in E-Marketing, 1 credit
Dissertation Project & Work Experience
, 18 credits
Total credits
: 60 credits
These details are for information only and may be changed by the school without prior notice.
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