MSc Digital Marketing

 

 

Programme courses

 ​​​​​​​​​​​​​​

Courses by semester & credits 


   SEMESTER 1


Digital Marketing 
  • ​Digital Marketing & Advertising Strategy, 5 credits
  • E-Commerce and E-CRM, Social Network & Community Management, 3 credits
  • Digital Project Consulting I, 5 credits
  • Web Design Tools and Techniques, 2 credits
  • Online communication & Web-site Conception, 2 credits
  • Web Design Tools and Techniques , 2 credits

Project Management
  • Project Management and Innovation, 4 credits
  • Managing Across Borders and Cultures, 2 credits
  • Advanced Strategy in a Digital World, 3 credits

Common MSc courses
  • Advanced Strategy in a Digital World, 3 credits
  • Research Methods & Critical Thinking, 3 credits
  • Employability and Careers I, 1 credit


    SEMESTER 2

Digital Marketing 
  • Corporate Design and Web Site Management, 4 credits
  • Digital Project Consulting II, 5 credits
  • Digital Analytics & Google Analytics certification, 2 credits
  • Globalisation in a Digital Word, 2 credits
  • Big Data and E-Marketing, 2 credits
 
Project Management 
  • Advanced Digital Project Management, 5 credits
  • Sustainable Project Management Development, 3 credits   

Common MSc courses
  • Employability and Careers II, 1 credit

  
Elective courses
  • Google Adwords certification (elective only for spring intake), 2 credits
  • Advanced Graphic Design, 2 credits
  • Communication and Efficient Copy-Strategy, 2 credits
  • Quality Project Management, 2 credits
  • Microsoft Project and Online preparation to CAPM/PMP certification, 2 credits
  • Qualitative Data Interpretation and System Modelling, 2 credits
  • Research Methods & Critical Thinking, 2 credits


Coaching and MSc Thesis, 30 credits
  • Dissertation S2, 30 credits
 ​
 
Total credits (S1 + S2 + Project): 90 credits

 
 
These details are for information only and may be changed by the school without prior notice.







Why
choose SKEMA
At the top of French and international rankings SEE RANKINGS
A global business school SEE SKEMA NEWS
A wide range of programmes COMPARE
Subscribe
to our newsletters


Your personal information is used only to send you SKEMA Business School newsletters. You may unsubscribe using the link in the newsletters at any time. Learn more about managing your data and your rights.

SKEMA, the global business school

BBA, Master in Management, Specialised Masters, Masters of Science (MSc), PhD, DBA, Executive Education, Executive MBA...

SKEMA WORLDWIDE