MSc International Marketing & Business Development

 

 

Introduction

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Broad strategic insight and the skills to develop new business opportunities

Taught in English at the Paris, Lille, Sophia Antipolis, Suzhou and Belo Horizonte campuses - September and January intakes on all three campuses. Each campus has its own specialisation tracks.
 
​This MSc is a CGE-accredited, full-time course taught over an 18-month period (nine months of courses, then nine months for the dissertation and internship).

Who can apply?
As a one-year MSc: holders of four-year degrees
As a two-year MSc: holders of three-year degrees (more info)​


 This MSc was ranked third in France by MOCI magazine in 2017

​Programme outline

This MSc provides training to acquire the six core competencies currently expected by the labour market for professionals of marketing or business development: innovation & crea​tivity, marketing intelligence, market research, strategic marketing, application of operational marketing, and sales & business development.

Students will be able to customise their course of study by choosing the specialisations of their campus. The Lille campus offers a specialisation in Retail and Digital Marketing Management, the Paris campus specialises in Brand Strategy and Communication and on the Sophia Antipolis campus the focus is on Entrepreneurship and Innovation.

The programme balances academic input and practical application, reaching out to companies through projects, testimonials, case studies and challenges.
  

​Video: watch a five-minute section of a class

In this excerpt from an Internationalisation of the Firm class, Peter Spier, who is the programme director, discusses the projects that students are working on with three local companies. This course is also one of the MSc International Business courses.
 











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