13 March, all the students from SKEMA’s MSc Global Luxury and Management (GLAM) went with Michaela Merk (programme director), for a visit to the flagship store of Louis Vuitton, Place Vendôme, Paris. A few days later, the same GLAM students went to Epernay and Reims to visit the famous champagne producers. And in February, the Luxury GLAM Night by SKEMA took place at Le Meurice in Paris.
The students were invited by the executive vice-president of Louis Vuitton, SKEMA graduate Anthony Ledru. This private reception was a unique opportunity to talk with the top management and store directors and to learn more about retail and the “Maison Louis Vuitton”, while being in the company’s most beautiful luxury boutique.
On 8 March, the 40 GLAM students went on a study tour in Champagne to see the wineries of the Champagne houses Boizel and De Venoge in Epernay and Champagne Lanson in Reims. They were invited by the top management of the Lanson BCC group (that includes seven champagne producers).
The Luxury GLAM Night by SKEMA took place on 13 February at the Meurice (Paris). Among those present were professionals from the luxury sector, SKEMA graduates who work in the sector, journalists, Alice Guilhon (SKEMA general director), Michaela Merk and the GLAM students. They discussed the theme “New luxury, New talents" (YouTube)
The double degree MSc Luxury and Management (GLAM) offers students a unique learning experience and prepares them to take up the opportunities and challenges offered by the luxury sector. Students do their first semester in North Carolina State University (Raleigh - US), one of the best universities in the US, and the second semester at SKEMA on the Paris campus. At the end of the course, accredited by the Conférence des Grandes Ecoles, students are graduates of both the Master of Management (NC State University) and the MSc Global Luxury and Management (SKEMA).