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SKEMA Executive - Design thinking master class in Jeddah

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Peter Spier, SKEMA professor, held a master class in design thinking, 8 February, at the French Consulate in Jeddah, Saudi Arabia.

The event was organised in cooperation with the CAFSDA (Franco-Saudian Business Circle of Jeddah) and with the help of Business France and the French Consulate teams.

There are many personalities from the world of business in the region in the CAFSDA, which makes it a centre of knowledge about local business and an integral part of the Jeddah business community. 

This master class was highly successful for the thirty or so participants, amongst whom several directors of international and Saudi groups. 

"I had the pleasure of introducing the event: I briefly recalled the development of SKEMA in Saudi Arabia (local conferences, several candidates for our Executive MBA programme in Jeddah over the last 18 months, collaboration with the company Tomorrow Air Talent and SKEMA’s participation in training the high potential talents of Saudi Arabian Airlines in project management and design thinking). Discussions are ongoing with several local groups to deploy tailor-made training programmes for their management teams" explained Olivier Lefaivre, director of Corporate Business Development at SKEMA. 

For more information, contact Olivier Lefaivre.


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