Physical and Digital Market Places - Where Marketing Meets Operations

The digital revolution that has profoundly changed the face of retail. Physical market places such as retail stores and agglomerations are now complemented by digital touch points (Galipoglu et al., 2018). Hence, the role of retailers has become more complex – as an agent bringing together supply and demand by facilitating physical and digital market infrastructure. The resulting change of shopper behaviour has led to the adaption of traditional marketing and operations processes in retail organisations and a redefinition of supply chain partnerships (e.g., Teller et al., 2012; Teller et al., 2016; Blut et al., 2018). This special issue features insights into contemporary phenomena in the context of physical as well as digital market place and undertakes both the marketing as well as the operations perspective. The included research articles were presented at the Colloquium on European Research in Retailing 2018 hosted by the Department of Marketing and Retail Management (Surrey Business School) at the University of Surrey (England). The eleven contributions can be categorised in two areas, i.e. the supply side and the demand side of physical and digital market places. In the following the papers are briefly described as well as visual abstracts presented that will give the reader a quick overview on the aims, the theoretical and practical implications of the research.