Publication

Management in the Knowledge Economy - New Managerial Models for Success

2012

2012, Pearson, 332 pages

Resumo

This book provides an overview of the challenges now faced by organizations in an environment where the production, transmission and exploitation of knowledge have become primary sources of value creation. It presents new perspectives on the challenges and opportunities at hand, both for managers needing solutions to complex problems and companies seeking success Specifically, this book proposes models and methods for renewing corporate strategy, designing knowledge-intensive firms, facilitating staff creativity and leveraging relations with stakeholders and competitors in order to build a solid competitive advantage. Aimed at managers, executives and consultants, as well as undergraduate and graduate students of business and economics, the book shows how management can rethink its activities and transform its methods. It includes new research concepts and recent case studies.