Professors
Katharina ZEUGNER-ROTH
marketing international, comportement interculturel du consommateur, (Brand) Authenticity, Country-of-origin effects, Global consumer segmentation variables, Sustainable business practices
![Katharina ZEUGNER-ROTH Katharina ZEUGNER-ROTH](/sites/default/files/styles/wide/public/cv/photos/img_14303.jpg?itok=sycsGUp4)
Professors
marketing international, comportement interculturel du consommateur, (Brand) Authenticity, Country-of-origin effects, Global consumer segmentation variables, Sustainable business practices