​MSc Sport, Event & Hospitality Management

Core courses : The Sport, Event & Hospitality Environment

• The Global Business of Sport, 3 credits
• The Business of Hospitality, 3 credits
• Events : An International Perspective, 3 credits
• Company Projects 1, 3 credit

Core Courses : Management Skills

• Financial Management, 2 credits
• People Management, 2 credits
• Career Management 1, 1 credit

Industry insights electives (choose two courses out of four)

• Hospitality Business Models, 1 credit
• Lifestyle and Travel, 1 credit
• Professional Event Strategy, 1 credit
• Leagues, Competitions & Tournaments, 1 credit

Techniques and skills electives (choose two courses out of four)​​

• Managing Rights in Sport & Entertainment, 1 credit
• Event Programme Management, 1 credit
• Budgeting and Planning, 1 credit
• Scenario Planning, 1 credit

TOTAL CREDITS SEMESTER ONE: 21

​MSc em​ployment survey (class of 2023)

• Net employment rate (at six months)​:  100 %
• 40 % work outside of their home country​
• Business areas students choose to work in : Business Development & Sales, Project Management, Digital Services, Marketing, Communications

C​areers with this master's in sport and tourism

The global sport, event, and hospitality industries are worth billions of Euros and employ millions of people across the world. In mature economies such as France, the United States and Australia, these industries typically contribute up to 11% to annual Gross Domestic Product. Elsewhere, in countries like Saudi Arabia, China, and Brazil, there are ambitions to build sport economies of a comparable size.

Across the world, there is a growing demand for appropriately educated and skilled people to work in these industries, at local, national, and international levels. Whether your professional ambitions are in sport, events, and hospitality, or even in fashion, music or entertainment, your mission will be to provide and manage high quality experiences for increasingly demanding customers.

Graduates of our MSc will meet this challenge, finding work in managerial, leadership, and consulting positions, across a range of different organisations that include governing bodies, government, specialist consultancies, entertainment or sporting venues, teams, clubs, major brand sponsors, event promoters, social media business, broadcasters and many more.

Given the international and global nature of the sport, events, and hospitality industries, we will prepare you accordingly. Our students, academic staff, and industrial partners come from across the world. The case studies and projects you will work on typically have an international or global focus. Whilst our students normally go on overseas trips to visit organisations and events that enhance your knowledge about the world.

Many of our students have the confidence to set up their own business and SKEMA offers on-going support to help/monitor the initial steps for growth. For those students who chose to gain experience in the Industry, the typical positions could be the following: Event Projet Manager/Director, Director of Sales & Marketing, Revenue Manager, Head of Sourcing/Contracting, Operations Manager, Key account Manager, Sport Agent, Sponsorship Manager, Country/Destination Manager.

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Recruiting organisations

SKEMA graduates have long been successful in securing positions with high-profile organisations such as the International Olympic Committee, the United Nations Environment Programme (UNEP), 5* Hyatt Hotel Palais de la Méditerranée in Nice, Hilton, Marriott & Accor hotels on the Côte d’Azur and across the World. 

Career development workshops are incorporated into our programme, whilst many of the courses you will study are delivered by industry experts with excellent links to practitioners. Furthermore, we work with industry partners to ensure that our students are familiar with trends, developments, and opportunities in the labour market. By 2030, these three industry sectors combined are expected to employ in excess of 430 million people globally - more than 11% of the global working population.

Our employment track record helps to illustrate our strong belief that the MSc in Sport, Event and Hospitality prepares graduates for a range of different careers across multiple industrial sectors.

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Partner/recruiting organisations include

Accor, Berlutti, Club Med, COJO Paris 2024 (Organizing Committee for the Olympic Games), Four Seasons, Hilton, Hyatt Hotels, Marriott, META, Nestlé, Pernod Ricard, Radisson Hotels, Salzburger Festspielfonds, Smartbox, Suisse Tourisme, Summer Hotels, Tactic Event, Voyage Privé