Lijun Xie

lijun.xie@skema.edu  Lijun is currently a PhD student in the Management specialisation at SKEMA Business School.  Her research will address the topic of artificial intelligence (AI) in digital marketing.  She holds an MSc in AI for Business Transformation from SKEMA and ESIEA, and a Bachelor’s degree in Economics and Management from the University of Paris 2 Panthéon-Assas.