Corps professoral

Margherita PAGANI

Professeur

Artificial Intelligence for Business, Consumer behavior and new technologies (chatbots, robotics, AR), social media marketing, digital platforms, value creation and capture in digital ecosystems

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Margherita PAGANI

Académie

Digitalisation

Centre de recherche

SKEMA Centre for Artificial Intelligence

Localisation

Paris

Discipline

Marketing

Margherita Pagani est professeure Ph.D., HDR (Habilitation à Diriger des Recherches) en marketing numérique et intelligence artificielle à Skema Business School à Paris. Elle est directrice du Centre pour l'intelligence artificielle de SKEMA. Elle est également chercheuse affiliée au Berkeley APEC Study Center à l'Université de Californie, Berkeley, et conseillère auprès du Comité économique et social européen (CESE) axée sur les mondes virtuels et le métaverse européen.

Avant son poste actuel, elle a fondé et co-dirigé le programme de Master en Marketing Numérique & Data Science et le Centre de Recherche sur l'Intelligence Artificielle pour la Création de Valeur à emlyon business school (France). Elle a été professeure de marketing numérique à l'Université Bocconi, à emlyon business school, chercheuse invitée à la Sloan School of Management du MIT, et professeure invitée à l'UCLA à Los Angeles, à l'Université de Georgetown (Washington), à l'Université nationale de Singapour et à l'Université de Redlands (CA). Elle est rédactrice associée de Micro&Macro Marketing et conseillère éditoriale pour Management Business Review.

Ses recherches actuelles portent sur l'application de l'intelligence artificielle dans l'engagement expérientiel des consommateurs, l'impact de l'IA sur la créativité de business, les plateformes de médias numériques et le rôle de la robotique dans les services. Elle a publié plusieurs livres (aux États-Unis, au Royaume-Uni, en Corée et en Italie), deux encyclopédies et des articles dans des revues internationales de premier plan, telles que MISQuarterly, International Journal of Electronic Commerce, Journal of Business Research, Harvard Business Review, Information&Management, Journal of Interactive Marketing, Industrial Marketing Management, Journal of International Advertising, Psychology & Marketing, Technology Analysis and Strategic Management, Technological Forecasting and Social Change, International Journal of Mobile Marketing, The International Journal on Media Management, Revue Français du Marketing, et diverses autres publications.

Pour son activité de recherche et ses publications, elle a remporté le prix "International Marketing Trends" en 2023 et le prix "Academic of the Year" de la Mobile Marketing Association en 2009. Son article publié dans MISQuarterly a été sélectionné comme finaliste pour le "Meilleur article de recherche européen de l'année 2014". Elle a également reçu le prix de recherche académique distinctif de l'Université Bocconi pour les résultats obtenus pendant les périodes 2004-2006.

Spécialisations : Marketing numérique et intelligence artificielle Intelligence artificielle centrée sur l'humain Comportement des consommateurs et technologies numériques Commerce électronique Marketing mobile

Formation
2016
HDR en Sciences de Gestion, Université d'Évry, France
2015
Ph.D. in Management, Université Jean Moulin Lyon 3, France
1995
MSc in Business Administration, Bocconi University, Italie
2006
Certificate in Data and Models in Engineering Science and Business (Part 1), Massachusetts Institute of Technology (MIT), Etats-Unis d'Amérique
2006
Certificate in Data and Models in Engineering Science and Business (Part 2), Massachusetts Institute of Technology (MIT), Etats-Unis d'Amérique
2005
Certificate in Individual Choice Behavior: Theory and Application of Discrete Choice Analysis, Massachusetts Institute of Technology (MIT), Etats-Unis d'Amérique
Expérience professionnelle
Positions académiques principales
Depuis 2023
Advisor for European Economic and Social Committee - CCMI Consultative Commission on Industrial Change - Initiative on virtual worlds such as meta verse, European Economic and Social Committee (EESC), Belgique
Depuis 2021
Professeur en Digital et Intelligence Artificielle pour Marketing, SKEMA Business School, France
2017 - 2021
Professor of Digital Marketing, EM Lyon Business School, France
2013 - 2017
Associate Professor - Department Markets and Innovation, EM Lyon Business School, France
2006 - 2013
Assistant Professor, Management Department, Bocconi University, Italie
Autres affiliations académiques
Depuis 2022
Head of SKEMA Research Center for Artificial Intelligence, SKEMA Business School, France
2018 - 2021
Founder and Director AIM Research Center on Artificial Intelligence in Value Creation - Institute for Artificial Intelligence in Management, EM Lyon Business School, France
2018 - 2021
Founder and Academic Co-Director Master of Science in Digital Marketing and Data Science, EM Lyon Business School, France
2008 - 2011
MIT Sloan Research Affiliate, Massachusetts Institute of Technology (MIT), Etats-Unis d'Amérique
Autres expériences professionnelles
2022 - 2023
Associate Dean SKEMA AI School for Business, SKEMA Business School, France
Contrats de recherche, prix et distinctions
Prix et distinctions
2023
Top 2% of highly cited scientists worldwide for 2022 by Stanford University and Elsevier ranking
2023
"International Marketing Trends" Award as distinguished Scholar
2020
Top five preferred article published in Harvard Business Review France “ article Pagani M, Champion R. (2020) Intelligence Artificielle: quelles compétences pour le manager de demain? December 2020, Harvard Business Review France
2014
finalist for the Best European Paper among all papers published in MISQuarterly and Information Systems Research in 2013 - paper Pagani M. (2013) "Digital business strategy and value creation: framing the dynamic cycle of control points" MISQuarterly and Information Systems Research
2013
"Honorable Mention" by Business Horizons and Elsevier "Best articles" category published in 2012 for the article Rhom A., Gao, T. Sultan F., Pagani M. (2012) "Brand in the hand: a cross-market investigation of consumer acceptance of Mobile Marketing", Business Horizon and Elsevier
2009
Award "Academic of the Year" (for the research activity and publications in the mobile marketing field), Mobile Marketing Association
2005
Award for distinctive academic research - period 2004-2006, Bocconi University
2000
Award "Most downloaded paper" recognized by the The International Journal on Media Management to the published article "Interactive television a model of analysis of Business Economic Dynamics", The International Journal on Media Management
Contrats de recherche
2002
Research Grant (2002-2008) from Foundation Tronchetti Provera "Value chain dynamics and concept engineering in the development of next generation mobile", Foundation Silvio Tronchetti Provera, Italie
Autres activités de recherche
Membre d'un comité éditorial
Depuis 2021
Business Management Review
Depuis 2020
Industrial Marketing Management
Editeur associé d'une revue
Depuis 2021
Micro & Macro Marketing - il Mulino
Relecteur pour :
Industrial Marketing Management, Journal of Interactive Marketing, MIS Quarterly
Organisation d’une conférence ou d’un séminaire
2024
Towards an Ethics by design in AI?, SKEMA Business School, France
2023
Scalability in Digital Transformation: The Case of AI - Prof. Nisreen Ameen (Royal Holloway), SKEMA Business School, France
2023
Conference - Economic Statecraft and Industrial policy - Berkeley University, University of California, Berkeley, Etats-Unis d'Amérique
2023
Creativity-on-demand: Co-creative AI products to augment the creativity of work professionals - Prof. Neil Maiden (Bayes Business School), SKEMA Business School, France
2023
Repairing AI for Environmental Justice - Nosing Does (MC2I) nd Isabelle Tudor (CapGemini), SKEMA Business School, France
2023
Algorithmic management at work beyond the gig-economy: from practices to theory (and regulation) Prof. Antonio Aloisi (IE Law School), SKEMA Business School, France
2023
AI enabled new educational paradigm - prof. Yoram Jerry Wind (Wharton), SKEMA Business School, France
2022
Seminar Prof. Elisabeth Hildt (Illinois Institute of Technology) - Research Center on AIfor Sustainable Value, SKEMA Business School, France
2022
Seminar Prof. Annabelle Gawer (Surrey University) - Research Center on AI for Sustainable Value, SKEMA Business School, France
2022
Workshop "Ethics of Public Robots and Artificial Intelligence", SKEMA Business School, France
2022
Workshop "The Future of Customer Engagement Driven by AI" - organised in New York Meta, SKEMA Business School, France
2022
Seminar Prof. G. Lanzolla (Bayes Business School) - Research Center on AI for Sustainable Value, SKEMA Business School, France
2022
Seminar Prof. Shamir Ariel (Reichman University) - Research centre on Ai for Sustainable Value, SKEMA Business School, France
Depuis 2022
Seminar Prof. O. El Savy (University Southern California)- Research Center Ai for Sustainable Value, SKEMA Business School, France
Supervision de thèses
2024
A. KAKAR, Durham University Business School, Mémoire Master, Co-directeur de thèse
2024
S. ANDRE, Université Jean Moulin Lyon 3, Doctorat, Directeur de thèse
2021
J.-M. J. MATHEWS, Université Paris-Saclay, Doctorat, Membre de jury
2021
C. GIRI, University of Böras, Doctorat, Membre de jury
2020
M. LEBAN, ESCP Business School, Doctorat, Rapporteur
2019
Z. ZHONG, Institut Mines-Télécom Business School, Doctorat, Membre de jury
2013
M. BORGES, ISCTE - Instituto Universitario de Lisboa, Doctorat, Co-directeur de thèse
2007
M. HUURROS, Aalto University School of Economics, Doctorat, Rapporteur
L. XIE, SKEMA Business School, Doctorat, Directeur de thèse
Autres activités académiques
Depuis 2024
Expert CY Initiative - CY Generations - CY Cergy Paris Université, Université de Cergy-Pontoise, France
2023 - 2024
International Assessment Board Member - Irish Research Council - Government of Ireland, Irish Research Council - Government of Ireland, Irlande
Depuis 2023
Research Affiliate Berkeley APEC Study Center (BASC), University of California, Berkeley, Etats-Unis d'Amérique
2023
Expert Advisor European Economic Social Committee, European Economic and Social Committee (EESC), Belgique
Depuis 2023
Expert European Economic and Social Committee
Depuis 2022
Member International Board, Association Française de Marketing (AFM), France
Depuis 2022
Ambassador representing SIM (Italian Society of Marketing) in AFM (Association Franchise de Marketing), Association Française de Marketing (AFM)
Depuis 2022
Keynote speech "Human Centric AI for Sustainable Value" conference in SKEMA Raleigh, SKEMA Business School, France
Depuis 2022
Masterclass "Explainable AI and Classification and Decision Systems" Prof. Bertossi - SKEMA AI School for Business, SKEMA Business School, France
Depuis 2022
Seminar "Enhanced Creativity using Artificial Intelligence" Seminar in SKEMA Montreal, SKEMA Business School, France
Depuis 2022
Masterclass Ali Emami (SKEMA AI School for Business), SKEMA Business School, France
2022
Member recruiting board candidates MINT (3), KTO (Ai and ethics1) and AI positions Montreal, SKEMA Business School, France

Articles académiques revus

AMEEN, N., PAGANI, M., PANTANO, E., CHEAH, J.H., TARBA, S. et XIA, S. (2024). The Rise of Human-Machine Collaboration: Managers Perceptions of Leveraging Artificial Intelligence for Enhanced B2B Service Recovery. British Journal of Management.
PAGANI, M. et WIND, Y. (2024). Unlocking Marketing creativity using Artificial Intelligence. Journal of Interactive Marketing.
DWIVEDI, Y., KSHETRI, N., HUGHES, L., PAGANI, M., SLADE, E.L., KAR, A.K. ... BABDULLAH, A. (2023). So what if ChatGPT wrote it? Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy. International Journal of Information Management, 71, pp. 102642.
YORAM (JERRY) WIND, W., PANDYA, M., PAGANI, M. et DISCHLER, J. (2023). 3 Visions of the Future of AI for Customer Engagement: 2027 Scenarios. Management and Business Review, 3(1&2), pp. 159-164.
PARDO, C., PAGANI, M. et SAVINIEN, J. (2022). The strategic role of social media in business-to-business contexts. Industrial Marketing Management, 101, pp. 82-97.
MIRIC, M., PAGANI, M. et EL SAWY, O. (2021). When and Who Do Platform Companies Acquire? Understanding the Role of Acquisitions in the Growth of Platform Companies. MIS Quarterly, 45(4), pp. 2159-2174.
ANDRÉ BOUKHRISS, S. et PAGANI, M. (2021). What makes robots appear to have a mind? Customer reactions to robot anthropomorphism in frontline service. Advances in Consumer Research, 49, pp. 134-137.
PAGANI, M., MIRIC, M. et EL SAWY, O. (2021). The octopus effect: when and who platform companies acquire. LSE Business Review - The London School of Economics Politica Science.
PAGANI, M. et CHAMPION, R. (2020). Making Sense of the AI Landscape. Harvard Business Review.
PARDO, C., SVEN IVENS, B. et PAGANI, M. (2020). Are products striking back? The rise of smart products in business markets. Industrial Marketing Management, 90, pp. 205-220.
PAGANI, M., RACAT, M. et HOFACKER, C.F. (2019). Adding Voice to the Multichannel and How that Affects Brand Trust. Journal of Interactive Marketing, 48, pp. 89-105.
PAGANI, M. (2018). “Chance favors the connected mind”: Tribute to a world class editor. Industrial Marketing Management, 69, pp. 131-132.
PAGANI, M. et PARDO, C. (2017). The impact of digital technology on relationships in a business network. Industrial Marketing Management, 67, pp. 185-192.
FORTES, N., RITA, P. et PAGANI, M. (2017). The effects of privacy concerns, perceived risk and trust on online purchasing behavior. International Journal of Internet Marketing and Advertising, 11(4), pp. 307-329.
GODINHO, P., MOUTINHO, L. et PAGANI, M. (2017). A Memetic Algorithm for Maximizing Earned Attention in Social Media. Journal of Modelling in Management, 12(3), pp. 364-385.
PAGANI, M. et MALACARNE, G. (2017). Experiential engagement and active vs.passive behavior in mobile location-based social networks: the moderating role of privacy. Journal of Interactive Marketing, 37, pp. 133-148.
PAGANI, M., GOLDSMITH, R. et PERRACCHIO, A. (2015). Standardization vs. Adaptation: consumer reaction to TV ads containing subtitled or English dubbed ads. International Journal of Advertising, 34(4), pp. 702-714.
VERNUCCIO, M., PAGANI, M., BARBAROSSA, C. et PASTORE, A. (2015). Antecedents of brand love in online network-based communities. A social identity perspective. Journal of Product and Brand Management, 24(7), pp. 706-719.
BORGES, M., RITA, P. et PAGANI, M. (2015). An exploratory study into the determinants od adoption of Mobile TV services : an integral value perspective. International Journal of Electronic Business, 12(1), pp. 70-94.
GAO, T., PAGANI, M., SULTAN, F. et PAGANI, M. (2013). Consumers un-tethered: A three market empirical Study of Consumers' mobile marketing acceptance. Journal of Business Research, 66(12), pp. 2536-2544.
PAGANI, M. (2013). Digital business strategy and value creation: framing the dynamic cycle of control points. MIS Quarterly, 37(2), pp. 617-632.
PAGANI, M., GOLDSMITH, R. et HOFACKER, C.H. (2013). Extraversion as a stimulus for user-generated content. Journal of Research in Interactive Marketing, 7(4), pp. 242-256.
PAGANI, M. et OTTO, P. (2013). Integrating Strategic Thinking and Simulation into Marketing Strategy: Seeing the whole system. Journal of Business Research, 66(9), pp. 1568-1575.
GOLDSMITH, R., PAGANI, M. et LU, X. (2013). Social Network Activity and Contributing to an Online Review Site. Journal of Research in Interactive Marketing, 7(2), pp. 100-118.
RHOM, A., GAO, T., SULTAN, F. et PAGANI, M. (2012). Brand in the hand: a cross-market investigation of consumer acceptance of Mobile Marketing. Business Horizons, 55(2012), pp. 485-493.
PAGANI, M. et MIRABELLO, A. (2011). The Influence of Personal and Social-Interactive Engagement in Social TV Web Sites. International Journal of Electronic Commerce, 16(2), pp. 41-67.
PAGANI, M. et HOFACKER, C. (2011). Use and Participation in Virtual Social Networks: a Theoretical Model. International Journal of Virtual Communities and Social Networking, 2(1), pp. 1-17.
PAGANI, M. (2011). When usefulness does not matter : affective versus cognitive components in the adoption of mobile TV services. International Journal of Mobile Marketing, 6(1), pp. 5-26.
PAGANI, M., HOFACKER, C.F. et GOLDSMITH, R. (2011). The influence of personality on Active and Passive use of Social Networking Sites. Psychology and Marketing, 28(5), pp. 441-456.
PAGANI, M. (2011). L'influenza dei fattori contestuali sull'usabilità  percepita dei terminali mobili. Finanza Marketing Produzione, 1(2011), pp. 62-81.
PAGANI, M. (2009). Nouvelle chaîne de valeur pour le sans-fil de troisième génération : attractivité du marché et changements d'avantages concurrentiels. Revue Française du Marketing, 222(2/5), pp. 5-20.
PAGANI, M. (2009). Roadmapping 3G mobile TV: strategic thinking and scenario planning through repeated cross impact handling. Technological Forecasting and Social Change, 76(3), pp. 382-395.
PAGANI, M. et FINE, C.H. (2008). Value Network Dynamics in 3G-4G Wireless Communications: a System Thinking approach to the Strategic Value Assessment Model. Journal of Business Research, 61(11), pp. 1102-10112.
PAGANI, M. (2008). A Value-Choice model to forecast market consequences of 3G mobile service design decisions. International Journal of Mobile Marketing, 3(1), pp. 23-31.
PAGANI, M. (2007). A vicarious innovativeness scale in the domain of 3G mobile services: integrating the Domain Specific Innovativeness Scale with psychological and rational indicators. Technology Analysis and Strategic Management, 19(6), pp. 709-728.
PAGANI, M. (2007). A market model measuring user adoption of third generation wireless multimedia services. Revista Romana de Marketing, 1(2007), pp. 103-123.
PAGANI, M. (2006). Determinants of adoption of High Speed Data Services in the business market: Evidence for a combined technology acceptance model with task technology fit model. Information and Management, 43(7), pp. 847-860.
PAGANI, M. (2006). Challenges of usability evaluations in the emerging multimedia environment. Journal of Information Science and Technology, 3(3).
PAGANI, M. (2004). Determinants of Adoption of Third Generation Mobile Multimedia services. Journal of Interactive Marketing, 18(3), pp. 46-59.
PAGANI, M. (2000). Interactive television: A model of analysis of business economic dynamics. The International Journal on Media Management, 2(1), pp. 25-37.

Actes d’une conférence

ANDRÉ, S. et PAGANI, M. (2023). Customer reactions to compensation after service robot failure.
ANDRÉ, S. et PAGANI, M. (2023). When robots say sorry: the role of agency and feeling abilities.
ANDRÉ, S. et PAGANI, M. (2023). How should robots apologize to restore satisfaction after a service failure.
ANDRÉ, S. et PAGANI, M. (2023). Should Robots apologize after a service failure? The role of perceived feelings abilities and agency.
ANDRE, S. et PAGANI, M. (2021). Customer reaction to robot anthropomorphism in frontline service.
ANDRE, S. et PAGANI, M. (2021). What makes robots appear to have a mind?
SORIN, N. et PAGANI, M. (2021). The influence of artificial intelligence systems on cognitive flexibility and entrepreneurial creativity.
ANDRE, S. et PAGANI, M. (2021). Frontline robots anthropomorphism: effects on customer's emotional response and behavioral intention.
PAGANI, M., VERLEYE, K., LARIVIERE, B. et AIROLDI, M. (2019). Hello robot! Customer responses to robotization in core service encounters.
PAGANI, M., VERLEYE, K., LARIVIERE, B. et AIROLDI, M. (2019). Hello robot! Customer responses to robotization in core service encounters.
PAGANI, M., SULTAN, F. et LABORDE, H. (2019). The impact of Artificial Intelligence on Value Creation in the financial industry.
PAGANI, M. (2018). Disentangling the privacy paradox: the role of trusting beliefs in the online social network.
PAGANI, M. (2018). Privacy and trusting beliefs in the online social network.
PAGANI, M. et PARDO, C. (2016). How does digitalization change business networks.

Articles académiques non revus

PAGANI, M. (2014). Business Models Disruptions in the Digital Broadcasting Industry. Micro & Macro Marketing - il Mulino, 23(1), pp. 55-68.

Chapitres d’ouvrage

PAGANI, M., YORAM (JERRY) WIND, W. et STACEY LYNN SCHULMAN, S. (2023). Creativity and Innovation in the Age of AI. Dans: Pagani M. and Champion R. (ed.). Artificial Intelligence for Business Creativity. 1st ed. London: Routledge.
SORIN, N. et PAGANI, M. (2023). When Artificial Intelligence Systems help to inspire creative new venture ideas. Dans: Pagani M. and Champion R. (ed.). Artificial Intelligence for Business Creativity. 1st ed. London: Routledge.
PAGANI, M. et CHAMPION, R. (2023). Could Artificial Intelligence make us humans more creative? Dans: Pagani M. and Champion R. (ed.). Artificial Intelligence for Business Creativity. 1st ed. London: Routledge.
PAGANI, M. et CHAMPION, R. (2023). How AI can foster Business Creativity. Dans: Pagani M. and Champion R. (ed.). Artificial Intelligence for Business Creativity. 1st ed. London: Routledge.
PAGANI, M. et CHAMPION, R. (2023). Conclusions and Future Directions. Dans: Pagani M and Champion R. (ed.). Artificial Intelligence for Business Creativity. 1st ed. London: Routledge.
PAGANI, M. et CHAMPION, R. (2021). Creating Business Value through Human Centric AI. Dans: Margherita Pagani and Renaud Champion (ed.). Artificial Intelligence for Sustainable Value Creation. 1st ed. Edward Elgar Publishing, pp. 9-31.
PAGANI, M., EL SAVY, O. et MIRIC, M. (2021). Digital platform ecosystems: the coming context for AI. Dans: Pagani Margherita, Champion Renaud eds. Artificial Intelligence for Sustainable Value Creation. 1st ed. London: Edward Elgar Publishing, pp. 55-69.

Editeur invité d’un numéro spécial

PAGANI, M. (2023). Special Double Issue : AI for Customer Engagement. Management and Business Review, 3(1&2), pp. 1-176.

Editoriaux d’une revue

PAGANI, M., YORAM (JERRY) WIND, W. et DISCHLER, J. (2023). MBR Special Issue - AI for Customer Engagement Introduction. Management and Business Review, 3(1&2), pp. 13-14.
PAGANI, M. (2021). Editoriale. Rethinking Marketing in the Age of AI. Micro & Macro Marketing - il Mulino, (3), pp. 503-507.

Ouvrages et édition d’ouvrages

PAGANI, M. et CHAMPION, R. [Eds] (2023). Artificial Intelligence for Business Creativity. First Edition ed. London: Routledge, 150 pages.
PAGANI, M. et CHAMPION, R. [Eds] (2021). Artificial Intelligence for sustainable Value Creation. Edward Elgar Publishing, 200 pages.
PAGANI, M. [Ed] (2008). Encyclopedia of Multimedia Technology and Networking. 2 ed. Hershey (PA): IGI Global, 1756 pages.
PAGANI, M. (2006). Wireless technologies in a 3G-4G mobile environment: exploring new business paradigms. EGEA, 228 pages.
PAGANI, M. (2005). Multimedia and Interactive Digital TV: Managing the opportunities created by digital technologies. Korean translation ed. Seoul: Communications Books, 240 pages.
PAGANI, M. [Ed] (2005). Encyclopedia of Multimedia Technology and Networking. 1st Edition ed. Hershaey (PA): IGI Global, 1104 pages.
PAGANI, M. [Ed] (2005). Mobile and wireless systems beyond 3G: managing new business opportunities. Hershey (PA): IGI Global, 398 pages.
PAGANI, M. (2003). Multimedia and Interactive Digital Tv: managing the Opportunities Created by Digital Convergence. IGI Global, 300 pages.
PAGANI, M. (2000). La Tv nell'era digitale: le nuove frontiere tecnologiche e di marketing della comunicazione televisiva. EGEA, 160 pages.

Présentations dans des conférences

PAGANI, M. (2023). Consumer and Industrial Metaverse: Policy and Practice Implications. Dans: Economic Statecraft and Industrial Policy - Berkeley University. Berkeley.
FEUILLET, C., POULINGUE, G., DOU, W., OKOLI, C. et PAGANI, M. (2023). Axes de développement avec l’IA dans une école globale. Dans: Symposium L'IA dans l'éducation. Montréal.
ANDRE, S. et PAGANI, M. (2021). Customer reaction to robot anthropomorphism in frontline service. Dans: SophI.A Summit 2021 Conference. Sophia.
ANDRE, S. et PAGANI, M. (2021). What makes robots appear to have a mind? Dans: Association for Consumer Research Conference. Virtual.
ANDRE, S. et PAGANI, M. (2021). Frontline robots anthropomorphism: effects on customer's emotional response and behavioral intention. Dans: European Marketing Academy Conference. Virtual.
KAKAR, A., PAGANI, M. et CHAUDHURI, A. (2021). The influence of artificial intelligence systems on cognitive flexibility and entrepreneurial creativity. Dans: SophI.A Summit 2021 Conference. Sophia.
PAGANI, M., VERLEYE, K. et LARIVIERE, B. (2019). Hello robot! Customer responses to robotization in core service encounters. Dans: TPM Theory and Practice in Marketing. New York.
PAGANI, M., SULTAN, F. et LABORDE, H. (2019). The impact of Artificial Intelligence on Value Creation in the financial industry. Dans: Marketing Science conference. Rome.
PAGANI, M., VERLEYE, K. et LARIVIERE, B. (2019). Hello robot! Customer responses to robotization in core service encounters. Dans: Marketing Science conference. Rome.
PAGANI, M. (2018). Privacy and trusting beliefs in the online social network. Dans: Marketing EDGE. Amsterdam.
PAGANI, M. (2018). Disentangling the privacy paradox: the role of trusting beliefs in the online social network. Dans: GAMMA Conference. Tokyo.
PAGANI, M. et PARDO, C. (2016). How does digitalization change business networks. Dans: EMAC Conference (European Marketing Academy). Oslo.

Présentations dans des séminaires de recherche

PAGANI, M. (2023). Intelligenza Artificiale e Innovazione di Marketing. Dans: SIM Societa' Italiana Marketing.
PAGANI, M. (2022). Enhanced Creativity using Artificial Intelligence. Dans: Enhanced creativity using Artificial Intelligence. SKEMA Montreal.
PAGANI, M. (2022). Artificial Intelligence and Marketing creativity: the role of the modern CMO. Dans: Faculty seminar. Bayes Business School, London.

Presse et réseaux sociaux

PAGANI, M. (2023). What Futures for the Metaverses? The advantages for companies. SKEMA Publika.