MASTER OF SCIENCEInternational Marketing & Business Development

This energetic, practical and efficient sales and marketing programme is well placed in rankings. The programme of study was so interesting and the advisory board constantly updates key subjects in reference to the market need and its speed. Professors are well experienced and activities in classes are mostly practical and professionally oriented.

The sales challenge (sales simulation with market professionals) where I pushed myself to my limits to participate in two simulations to win in both. This confirmed for me my strength as a sales professional.

I got my internship in Paris at Kantar TNS. That has now become a full contract. I work as a market research executive."

​Class of 2023

"Doing this MSc has been a wonderful experience. I’ve learned a lot through very interesting projects. My best memory was presenting a luxury bakery project in front of a key account manager from P&G.

By choosing this MSc at SKEMA Business School in Paris, I’ve had a great number of professional opportunities on graduating. I am now a trainee in one of the largest French media groups (Lagardère), working in customer relationship management for the famous magazine Paris Match.

The MSc International Marketing & Business Development is very well adapted to the job market. All the projects I participated in were really close to the reality of day-to-day working. I can now use all this knowledge in my everyday work."

After obtaining a bachelor diploma in business administration in Brazil, I decided to pursue a master’s degree in marketing in order to complete my studies. I wanted to come to France for the worldwide recognised level of its institutions and being at the heart of the European Union business environment.

The courses were excellent, with teachers that are also acting as professionals in different business areas, allowing the programme to give a complete business overview to students.

Living in Paris enriched my experience too. I made friends with students from different parts of the world, and learned from their different points of view.

At the end of the course, with help from the school, I was able to find an internship in digital marketing at a technology startup in Paris named Capptain, which is my field of interest."

"Doing this master at SKEMA in Paris helped me consolidate the marketing classes taken during my bachelor degree in management as well as to see more practical cases and exercises.

I liked the combination of both marketing and international business courses. I found most interesting the business and sales games we did during both semesters, as well as the simulation of job interviews, where we were given very useful feedback. All this added something different to this MSc and prepared us for our professional lives.

Now I am working in an international team at the multinational market research company GfK. I’m seeing first-hand what we were taught in one of my preferred classes of the master, market research."

"I’ve been struck by the international environment here. In class, and in group work, there’s always someone who has a different point of view. People say: “It’s not like that in my country…” This gives us a truly international education.

I’ve learned an enormous amount this year: the theory and the practical application of that theory to the professional world. We’ve also had a lot of networking opportunities offered: we’ve had classes with, and met, managers from P&G, Nestlé, Monaco Telecom and many other companies.

I liked the job-interview preparation event that took place in February. That was very useful. We did simulation job interviews with HR professionals and then got feedback on the spot. Usually, at an interview, you never get more than a “yes” or a “no” regarding your performance. This event, however, allowed us to get real feedback on our strong points and weak points at interview; because of this, I’ll do better at interviews now.

The negotiation contest I attended in Normandy was great too. We met managers from lots of different companies. I have a job opportunity as a result; I may not take it up though because I have other internship opportunities at the moment. This is the last week of studies here. I must confess: I’m very sad about it. We’re at the end of such an excellent and happy year."

"Before doing the MSc IMBD, I worked in L´Oreal in supply chain and marketing in Colombia. This year, I have developed my personal network with people from all over the world that became my friends in a short period of time and with whom I also expect to do business in the near future.

The courses we had have helped me to understand not only how marketing works through multiple case studies from different companies in various sectors, but also how to create value and resolve problems. This master has also allowed me to develop my soft skills: team-working with different cultures, communication, and interpersonal competencies.

I’ve signed a contract with Amadeus. I’ll work for them as a business development analyst. It’s perfect."

"After two years of study at SKEMA, I am certain that I chose the right school. This is a unique place. The other students, the professors and the general environment have helped me achieve the goals I had before coming here.

The professors are up-to-date and use relevant cases. They prepare us for professional working life, taking the teaching a big step further than in our previous studies. In addition to the solid academic theory we have worked through, the thing that has given me the most are all the presentations and the interactive teaching methods. SKEMA has also been very helpful in assisting us when needed.

I find that future employees consider Skema as an educational institution with graduates who possess the required knowledge for a broad spectrum of positions. With an MSc in International Marketing and Business Development there are many opportunities that lie ahead.

I am currently interviewing with companies in the Far East, seeking a career within corporate communication. SKEMA has a well-developed careers centre with many opportunities that has helped me get in contact with these companies."

"At SKEMA, the need to be able to contribute practically to marketing is put at the forefront. This was important for me as I hope to be in a position of responsibility when I join the working world. Now, I have the practical tools to do that.

I have met big companies here. Proctor & Gamble, Microsoft, and Skype to name a few. I worked on projects for two of those companies; that gave me the confidence to work on real projects competently. These experiences are relevant in my marketing career, and good for my CV and discussion in job interviews.

I have met some fantastic people from all over the world, had some wonderful times and, of course, enjoyed the climate!

I got an online marketing job back home in Dublin. I start as soon as I get home in June. It’s a start-up so they've kind of warned me I'll be working a lot!”

"I chose SKEMA for the international exposure and its reputation. The MSc allowed me to strengthen my international background and enhance my knowledge in a field of expertise relevant to my career plan.

The great advantage of an MSc like this one is that it has both theoretical and practical approaches. Some courses put the emphasis on research methods and essays; others are made up of group projects in partnership with major local companies. Because of this we got accurate feedback from the actual world of work.

I have developed friendships with people from so many different cultures! The MSc is not only a course, it is an experience through which I have developed a new way of thinking.

I have secured an internship as a business developer assistant in a consultancy specialised in luxury horology in Hong Kong."

"Students were put at the forefront, as professors made sure to support all courses and theoretical material with case studies.

Projects were set for students so that we would build teams to work together, to celebrate the (cultural) differences we have, to explore the cases, analyse thoroughly the events and deliver added value for better results.

Through contacts made during one of the class projects with a company, I was given the opportunity to continue the international experience through my internship at Monaco Telecom. I will be working closely with the head of Marketing in order to develop new products targeting tourists and thus employing my previous experience for a relevant and measurable outcome."

"I came to do an MSc here because SKEMA Business School is one of the best in Europe. The MSc has been great, the experience has been fantastic. It’s been very flexible for me, personalised to suit me.

The method of teaching is very practical. The application of theory is always given priority. This makes us ready for the real world of work. We’ve learned how to work in groups, very multi-cultural groups. In some of the teams I’ve been in there have been four or five different nationalities. This can make it hard because everyone’s style of working is different –the different backgrounds can even be the cause of conflict– but this actually enriches the learning experience. I’m in a multi-national group at the moment; we’re working on a book-launching project. We’re designing the whole process including how to distribute the book globally."

​Class of 2023

"This has been an enriching experience. It’s a comprehensive and practical programme that has enabled me to strengthen my marketing skills as well as meet students from all over the world. 

I'm finishing this marketing master’s with an internship at Dior, which I'm sure will be just as fun and rewarding."​

"Overall the experience was great. Before coming to SKEMA, I already had five years of work experience, but this MSc provided me with a new perspective on the subject matter that I hadn't experienced previously. The teaching method here is very interactive, which stimulates discussion and gave us opportunities to lead group presentations on subjects of our liking.

I also liked how an emphasis was placed on working closely with a very international group of students. This gives you perspectives on the various work styles of people from different cultural backgrounds. This has been an experience that I’m going to remember fondly."

Class of 2014-15

"Learning took place in classroom lectures as well as real life business situational tasks which uncovered our entrepreneurial and managerial skills.

The programme director, along with other professors, transformed students into professional marketers, business negotiators and entrepreneurs who have the ability to take business to add value to any organisation. My journey has taught me that choosing SKEMA and France is clearly the best decision I have made.

A diverse classroom where Europeans, Asians and Americans work together creates the best preparation for the future.

The course has taught me much more than just marketing and has helped me secure an internship in digital marketing in GE Healthcare in Paris."

​Class of 2023

"The classes have been highly participative with a lot of group work; this made the learning more interactive and effective. We used a lot of case studies too. The case studies were useful for giving us the practical side of things, as well as showing us what kind of day to day problems / solutions we can come across in the world of work.

This MSc has really expanded my knowledge in marketing, and strategy. I would recommend coming to live here, on the French Riviera. The weather’s excellent. And after school we can go to the beach for a walk or whatever."

"I’ve gained the confidence I need to make the future a success. In the MSc, practical marketing was accompanied by a solid conceptual background, making my way of thinking more flexible and adaptable.

Teamwork challenged me to further develop personal qualities, define my weaknesses and take initiative. SKEMA’s collaboration with multinational and local businesses gave student teams plenty of real marketing projects.

The multicultural environment at SKEMA cannot be fully understood and felt without immersing oneself in it.

My internship in a yacht charter company in nearby Antibes continues the international experience for me. I coordinate the company’s communication agency on the creation of an annual charter catalogue, assist during open days and manage the company's website and external association sites. It’s ideal for me!"