Working in groups of five or six, each group’s mission is closely mentored during frequent meetings by a project director who is a manager from the client company.
This year, one of the groups worked with the head of the Societal Prospective department at L'Oréal’s Research & Innovation, the world’s biggest cosmetics company.
Here, Erica Nieminen, one of the students in the group, outlines the project:
“We worked on a consulting mission for L'Oréal’s R&I department. L'Oréal’s undergoing a change in its ecosystem: the appearance of online influencers such as bloggers and YouTubers. This project was perfect for us as it’s totally in line with the content of the MSc International Strategy & InfluenceOur team, named Deep Blue Intelligence, is composed of French and international students. Thanks to our knowledge of foreign languages, we decided to target influencers from the United States and Canada, northern Europe, Africa and Latin America (including Brazil).
Like a real consulting firm, we organised meetings regularly with the Research & Innovation department. We demonstrated innovation by creating a methodology that would detect and qualify online influencers. Our final deliverable, a detailed report, provides recommendations to the company that will then be able to exploit from our results and reuse the methodology. L’Oréal’s R&I considers our mission to have been a real success.”