Creativity-on-demand: Co-creative AI products to augment the creativity of work professionals

Abstract: Everyday creative thinking is needed to generate ideas and solutions that are novel and useful, not only to design and innovate, but also in sectors not perceived to be creative, e.g., working on production lines, caring for people living with dementia, and coaching athletes. So far, the role of co-creative AI technologies to support this everyday creative thinking has received little attention. 

In response CebAI, the National Centre for Creativity enabled by AI, has researched and developed new forms of human-centred AI tools to support everyday creative thinking. The development of these tools is informed by design principles derived from both creativity models and hard-earned empirical experiences. This seminar will outline the CebAI approach to co-creative AI, present one or more of its digital tools, and report empirical evaluations in different workplaces.