Exploring INSIGHTS - the digital codification of creativity knowledge for AI-generated ideas

Place : Room 3.216 - Grand Paris Campus and online
Time : 12pm-1:30pm
Speaker : Prof. Neil Maiden – Bayes Business School

Biography : Neil Maiden is Professor of Digital Creativity at the Bayes Business School at City St George’s, University of London, and Director of its Institute for Creativity and AI. His research interests include uses of artificial intelligence to augment human creativity. He is and has been a principal and co-investigator on numerous UK EPSRC- and EU-funded research projects with a total value of over £64 million. He has published over 220 peer-reviewed papers in academic journals and conferences. He chaired the Steering Committee for the IEEE International Conference on Requirements Engineering series 2009-2012, and was Editor of the IEEE Software’s Requirements column 2005-2013. His details are available at https://www.city.ac.uk/people/academics/neil-maiden.

Abstract : INSIGHTS is an innovative digital tool for discovering creative opportunities from large volumes of project-related information. It goes beyond generative AI chatbots by combining technologies that operationalise different characteristics of an integrated model of creative processes and outcomes. The model codifies creative processes and the characteristics of creative outcomes. The tool's potential has been demonstrated during projects to explore next-generation product features for a line of domestic appliances and alternative uses of bi-products from power generation. This seminar will introduce the INSIGHTS tool and its design, demonstrate it on a current project example, and explore opportunities for businesses to support their innovation processes using it.

SKEMA Centre for Artificial Intelligence has signed a partnership agreement with the Berkeley APEC Study Centre (BASC) at the University of California Berkeley to explore the impact of AI on business, society and regulations. It has also signed a partnership agreement with the “Institute for Creativity and AI” at City St. George’s University of London