Corpo docente
Rodrigo CASTILHOS
Consumer Culture Theory, Consumption and Social Class, Space and Markets, Market Systems
![Rodrigo CASTILHOS Rodrigo CASTILHOS](/sites/default/files/styles/wide/public/cv/photos/img_7932.jpg?itok=D_YHOpFH)
Academia
InnovationCentro de pesquisa
Marketing InteractionsLocalização
LilleDisciplina
MarketingMy research focuses on the interplay between market systems, space and markets, and consumption and social class. I seek to understand how different agents shape and are shaped by the dynamic evolution of markets, how space and markets co-constitute each other, and how market-mediated class dynamics unfold in different consumption contexts. My work has been published in several peer-reviewed journals including the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Business Research, Marketing Theory, Consumption Markets & Culture, and the International Journal of Consumption Studies. I also have conducted applied marketing research for several companies in the fields of education, retail, sports goods, packaged goods, real estate, and technology.