Corpo docente

Rodrigo CASTILHOS

Associate Professor

Consumer Culture Theory, Consumption and Social Class, Space and Markets, Market Systems

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Rodrigo CASTILHOS

Academia

Innovation

Centro de pesquisa

Marketing Interactions

Localização

Lille

Disciplina

Marketing

My research focuses on the interplay between market systems, space and markets, and consumption and social class. I seek to understand how different agents shape and are shaped by the dynamic evolution of markets, how space and markets co-constitute each other, and how market-mediated class dynamics unfold in different consumption contexts. My work has been published in several peer-reviewed journals including the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Business Research, Marketing Theory, Consumption Markets & Culture, and the International Journal of Consumption Studies. I also have conducted applied marketing research for several companies in the fields of education, retail, sports goods, packaged goods, real estate, and technology.

Education
2024
Habilitation à Diriger des Recherches, Marketing, Université de Lille, France
2015
Ph.D. in Marketing, Universidade Federal do Rio Grande do Sul (UFRGS), Brazil
2007
MSc in Marketing, Universidade Federal do Rio Grande do Sul (UFRGS), Brazil
Experience
Full-time academic positions
Since 2018
Associate Professor, Innovation Academy, SKEMA Business School, France
2011 - 2017
Assistant Professor, Universidade do Vale do Rio dos Sinos, Brazil
2007 - 2010
Professor of Marketing, Faculdade de Integração do Ensino Superior do Cone Sul - FISUL, Brazil
Other academic affiliations and appointments
2013
Visiting Ph.D Student, Schulich School of Business - York University, Canada
2007 - 2010
Program Director (Business Administration) and Head of Academic Office, Faculdade de Integração do Ensino Superior do Cone Sul - FISUL, Brazil
2006 - 2007
Teaching Assistant, Universidade Federal do Rio Grande do Sul (UFRGS), Brazil