A Terroir Olive Oil Mill Against Agri-Food Multinationals

This case is proposed as supporting material for a strategic management course. It is suitable for graduate management students in an MSc or MBA program. After completion of this case, students should be able to: Understand the different growth and strategic positioning scenarios for olive oil producers. Determine the different strategies pursued by olive oil producers and the various value propositions of olive oil companies. Assess the evolution of the economic profitability of olive oil producers and the stability of economic profitability over time.