Corpo docente

Jonas HOFFMANN

Associate Professor

Strategic Foresight, Systemic Strategy, Ecosystem Innovation, Scenario Planning

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Jonas HOFFMANN

Academia

Innovation

Centro de pesquisa

SKEMA Centre for Global Risks

Localização

Sophia Antipolis

Disciplina

Strategy, Innovation & Entrepreneurship

International expert on strategy, strategic foresight and innovation. Part-time Associate Professor at SKEMA Business School (France); Partner at NormannPartners strategy consultancy. Passionate about bringing insights for senior executives to strategize and act systemically when faced with turbulent, uncertain and complex contexts.

Education
2007
Doctorat, Université Grenoble Alpes, France
2001
BSBA (Major in Marketing), Universidade Federal do Rio Grande do Sul (UFRGS), Brazil
2013
Oxford Scenario Program, Said Business School, University of Oxford, Great Britain
Experience
Full-time academic positions
Since 2009
Associate Professor of Marketing, SKEMA Business School, France
2006 - 2009
Assistant Professor of Marketing, SKEMA Business School, France
Research grants, Awards and Honors
Awards and Honors
2018
Achievement Certificate for High Scholarly Impact, Journal of Global Fashion Marketing
Other research activities
Reviewer for:
Technovation
Other academic activities
2012
Association Française du Marketing
2012 - 2016
Luxury Society
2012
American Marketing Association (AMA)
2012 - 2014
China Luxury Industry Association
2012 - 2016
Korean Society of Marketing Science (KSMS)
2010 - 2012
Product Development Management Association (PDMA)