Imagem
Academia
GlobalizationCentro de pesquisa
Marketing InteractionsLocalização
LilleDisciplina
MarketingEducation
1995
Concours National d'Agrégation des Professeurs d'Université en Sciences de Gestion, Université de Lille, France
1993
Doctorate in Marketing, Université de Lille, France
Experience
Full-time academic positions
Since 1998
Professeur des Universités, Université de Lille, France
1995 - 1998
Professeur des Universités, Le Mans Université, France
Since 1979
Permanent Professor, SKEMA Business School, France
1978 - 1995
Maître de Conférence, IUT GEA Lille 1, France
Other research activities
Reviewer for:
Décisions Marketing
Other academic activities
Since 1950
AFM (Marketing French Association)
Since 1950
European Marketing Academy (EMAC)
Since 1950
Academy of Marketing (AM)