Language and Consumer Psychology

This chapter discusses different types of psychological processes that language influences: cognitive processes, social processes, and cultural processes. Across the three process domains, it discusses the effects of different linguistic factors. The chapter provides a heuristic framework to organize the large volume of research on language effects. It primarily focuses on research in consumer psychology, with an emphasis on the most current findings. The chapter also discusses research in the basic disciplines that inform applications to consumer psychology. Learning new languages, and visiting new cultures, expands our knowledge about the forms and functions of language. The chapter showcases the complexity and diversity of language in consumer contexts, expands knowledge about the effects of linguistic nuances, and ideally passes on the fascination to new readers, who will someday contribute to the development of answers for new research questions. (PsycInfo Database Record (c) 2021 APA, all rights reserved)