L’ingérence socialement responsable dans les relations interorganisationnelles

First of all, in keeping with its normative beginnings, it presents all the characteristics of a natural normative “anthropologized” order within a logic where equity, ethics and morality almost take the place of legal rules of behaviour. Considered from this perspective, it can lead to demanding of a private operator that he become an active subject for the maintenance of public order in his sub-contracting network, that is to say, that he replaces the states in the handling of social and environmental risks. It can also lead businesses to unduly adjust their practices to the fluctuating normative demands of involved parties whose institutional legitimacy can be inversely proportional to their capacity to damage their brand image and their reputation.