Are entrepreneurs and small businesses prepared for contextual adversities? A reflection in the light of the COVID-19 pandemic.

This editorial is unique! The outbreak of the new coronavirus (COVID-19), which began in China, in December 2019, invites us to reflect on important topics, some of which are indirectly covered in the articles of this edition. COVID-19, a virus outbreak that is still ongoing (as of this writing) and has been destabilizing different world contexts. Its impacts, part of which have not yet been measured, are reflected in the economy, society, health, trade, services, and, consequently, in entrepreneurs and their enterprises. There is an urgent need to seek new ways of doing things and there is an increased importance to execute the practice of adaptability. However, the impacts derived from this pandemic expand this concept and have demanded different types of adaptability in all areas, such as business, education, development of scientific research, the way consumers behave, decide and are forced to adapt in the current context.