Managing Culture Creep: Toward a Strategic Model of User IT Culture

This article describes a framework of IT user culture that has implications for organizational IT strategy. The research was conducted in multiple settings with a grounded theory approach. The resulting framework is anchored to nine archetypal IT user profiles and encompasses their inter-group dynamics. By adopting a cultural perspective on IT usage, the framework can inform IT adoption and usage strategy with possible cultural antecedents and determinants of usage constructs common in IS research. The proposed framework suggests how management can influence the migration of IT user culture (culture creep). This framework can also enrich other acceptance models in order to more fully consider the human factor during IT implementation and adoption. The results underscore the importance of culture-customizing organizational IT socialization, training and evolution programs.