Academia
TransformationLocalização
Sophia AntipolisDisciplina
MarketingAfter gaining international experience as a marketing professional with major food and healthcare companies, I have devoted the last 20 years to higher education and professional training.
In my personal life, as in my teaching activities, I am committed to putting my energy at the service of the co-construction of a new ecological society that is both fair and democratic. In particular, I help individuals and organizations to implement sustainable marketing strategies and actions that contribute to the positive transformation of their environment.
An enthusiast of active and participative teaching methods, I like to facilitate serious games (MarkStrat, BrandPro) and collective intelligence workshops (Isma 360, Isma Talents, Fresque du Climat, Fresque agri-alim, Fresque des Nouveaux Récits, 2 Tonnes, Nos Vies Bas Carbone...).
I've been teaching for many years at SKEMA on the Sophia, Lille and Paris campuses in the Grande Ecole Program (L3, M1, M2 Apprenticeship) and in the IMBD MSc.
Since September 2023 I have been the academic referent for the Strategic and Business Development apprenticeship program at Sophia.