Corps professoral

Thi Thanh Huong TRAN

Professeur assistant

Eco-Innovation, Ethical/Sustainable consumption and social innovation, High technological products – Luxury innovations, Cross-cultural consumer behaviors – Cultural intelligence, Digital marketing, Service innovation/ E-retailing, Sharing economy, Service Quality – Customer Satisfaction and Loyalty

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Thi Thanh Huong TRAN

Académie

Innovation

Centre de recherche

Marketing Interactions

Localisation

Lille

Discipline

Marketing
Formation
2018
PhD in Management Science, Université de Lille, France
Expérience professionnelle
Positions académiques principales
Depuis 2022
Professeur assistant, SKEMA Business School, France
2019 - 2022
Professeur assistant, École de management Léonard de Vinci, France
Autres expériences professionnelles
2015 - 2019
Assistant d'enseignement et de recherche, IÉSEG School of Management, France

Articles académiques revus

HE, G., TRAN, J. et LEONIDOU, L.C. (2024). It's here to stay: Lessons, reflections, and visions on digital transformation amid public crisis. Technological Forecasting and Social Change, 206(123557).
TRAN, T.T.H., ROBINSON, K. et PAPAROIDAMIS, N.G. (2022). Sharing with perfect strangers: The effects of self-disclosure on consumers’ trust, risk perception, and behavioral intention in the sharing economy. Journal of Business Research, 144, pp. 1-16.
TRAN, T.T.H. et PAPAROIDAMIS, N.G. (2021). Taking a closer look: Reasserting the role of self-accountability in ethical consumption. Journal of Business Research, 126, pp. 542-555.
TRAN, T.T.H. et PAPAROIDAMIS, N.G. (2020). Eco-Innovations in Global Markets: The Effect of Ecological (In)Congruence on Consumers’ Adoption Intentions. Journal of International Marketing, 28(3), pp. 64-83.
PAPAROIDAMIS, N.G., TRAN, T.T.H., LEONIDOU, L.C. et ZERITI, A. (2019). Being Innovative While Being Green: An Experimental Inquiry into How Consumers Respond to Eco-Innovative Product Designs. Journal of Product Innovation Management, 36(6), pp. 824-847.
PAPAROIDAMIS, N.G. et TRAN, T.T.H. (2019). Making the world a better place by making better products. European Journal of Marketing, 53(8), pp. 1546-1584.
PAPAROIDAMIS, N.G., TRAN, T.T.H. et LEONIDOU, C.N. (2019). Building Customer Loyalty in Intercultural Service Encounters: The Role of Service Employees’ Cultural Intelligence. Journal of International Marketing, 27(2), pp. 56-75.
TRAN, T.T.H., CHILDERHOUSE, P. et DEAKINS, E. (2016). Supply chain information sharing: challenges and risk mitigation strategies. Journal of Manufacturing Technology Management, 27(8), pp. 1102-1126.
TRAN, T.T.H. et CORNER, J. (2016). The impact of communication channels on mobile banking adoption. International Journal of Bank Marketing, 34(1), pp. 78-109.

Actes d’une conférence

TRAN, J. et BARTSCH, F. (2023). Fashionable Ethics Across Nations: Exploring the Underlying Mechanism of Consumers' Responses to Moral Transgressions.

Présentations dans des conférences

TRAN, J., ZEUGNER-ROTH, K. et KATSIKEAS, C.S. (2023). Responsible Innovation for a Better World: Conceptualization, Measurement, and its Underlying Mechanism. Dans: 30th Innovation and Product Development Management Conference. Lecco, Italy (June 7-9).