Context and Theorizing in the Global South: Challenges and Opportunities for an International Dialogue

Brazilian researchers have been encouraged to internationalize their research, expanding their insertions into high impact international journals. This task in turn demands thinking outside the commonly used Eurocentric prism. How can Brazilian scholars say something that would be of interest globally and have an impact on the work done in the global North? How should the researcher from the global South deal with context in the international dialogue to avoid being perceived as the exotic Other? This interview with professor Guliz Ger addresses these and other important issues related to the challenge of theorizing and publishing research from a global perspective. Professor Ger’s work inspires Brazilian researchers in their internationalization efforts by offering concrete examples of how to theorize, strategies to overcome editors’ and journals’ prejudices and convince the international audience of the value of global South, and more particularly, Brazilian research. Professor Ger’s experience as a visiting professor in numerous universities around the world including in Brazil, and her service on a number of journal editorial boards, including the Journal of Consumer Research, for which she served as Associate Editor, provided the background for this interview produced by Maribel Suarez and Thaysa Nascimento.