United States/France: a new programme dedicated to the entertainment industry

SKEMA is launching a new programme with the prestigious US university UCLA Extension to meet the challenges of transformation and expansion in the entertainment industry sector (film, streaming platforms, television, concerts, etc.). From the start of term in September 2021, the two institutions will offer the new ‘Digital Marketing and Business & Management of Entertainment’ programme, specifically co-constructed for the specialisation year of SKEMA’s Master in Management Programme.