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New book: Artificial Intelligence for Business Creativity
A transformative new book edited by Margherita Pagani (professor at SKEMA) and Renaud Champion (CEO of PRIMNEXT), has masterfully explored the interplay of artificial intelligence (AI) and business creativity. "Artificial Intelligence for Business Creativity" serves as a comprehensive guide, revealing how AI is not just reshaping the business landscape, but is a potent catalyst for creativity and innovation.
Artificial intelligence has rapidly emerged as a powerful tool for businesses worldwide. However, in "Artificial Intelligence for Business Creativity," the role of AI in fostering creativity within the business sector is explored in depth. Edited by Margherita Pagani, director of the SKEMA Centre for Artificial Intelligence and professor of artificial intelligence in marketing, and Renaud Champion, AI expert, this book delves into the intricate relationship between micro-level individual creativity and macro-level organisational innovation, all through the lens of AI.
The book features numerous contributions from recognised researchers in the field of AI, from esteemed institutions such as Wharton, Royal Holloway, Bayes Business School, and the University of Birmingham. The foreword was written by Igor Jablokov, CEO and founder of Pryon and inventor of the voice assistant Alexa, who is also a member of the scientific committee of the SCAI.
By shedding light on three crucial areas where AI can stimulate business creativity — product and service design, optimisation of processes, and enhancement of organisational collaboration — the authors reveal the transformative potential of AI.
Generative AI systems: unleashing a new era of innovation
The book shows the capabilities of generative AI systems, demonstrating their versatility in promoting creativity and innovation. Such systems, powered by advanced machine learning techniques, can generate new ideas, optimise existing processes, and facilitate communication and collaboration, thus fostering a culture of innovation within organisations.
"Artificial Intelligence for Business Creativity" is designed to be an invaluable guide for business leaders, managers, entrepreneurs, and those with a keen interest in the intersection of AI and creativity. Offering practical guidance, insightful recommendations, and an in-depth understanding of AI's role in fostering creativity, it equips its readers with the tools to navigate and excel in the rapidly evolving landscape of AI.
