Actualités
ThinkForward: Should we trust social media analysis
Image
The recent EYES (Emerging Youth Early Signs) 2021 report published by SKEMA Publika used Twitter information to uncover shared sentiments among young people of different countries. For example, they highlighted strong negative feelings towards social media in Brazil, China, and the United States.
An immediate concern is whether this Twitter-based analysis captures the concept (what) that the researcher seeks to assess and the population (who) that the researcher wishes to cover. In other words, are we certain that the results found are truly associated with the confidence of young people in social media?
One straightforward way to solve this conundrum is to compare the Twitter-based analysis with a traditional representative survey such as the one conducted recently by the UNICEF (the Changing Childhood Project). Reassuringly, it is also in Brazil and the United States that young people have the least trust in social media.
The above is an excerpt from an article written by Professor Rodolphe Desbordes and published SKEMA's ThinkForward website. Read the entire artcle here.
