MSc International Marketing & Business Development

• 1 ou 2 ans de formation dont 4 à 6 mois de stage et thèse
• Le programme incite les étudiants à avoir de nouvelles idées et à les mettre en applications, les préparant ainsi à évoluer dans un monde global
• Grâce aux choix d’options, des cours, des projets et le stage, les étudiants sont en mesure d'adapter au mieux leur profil et de se différencier
• Le programme entretient des liens étroits avec des entreprises à la recherche de candidats capables de combiner l'analyse marketing avec un intérêt pour les ventes et développement des affaires et surtout une conscience des enjeux stratégiques
• Enseigné sur cinq campus différents, le programme s'intéresse et intègre les spécificités locales : le tourisme, luxe et la haute-technologie à Sophia-Antipolis, le marketing direct et de vente à distance à Lille...

Autumn semester electives (Sept - Dec): choose four

• Managing in International Contexts, 2 credits
• Panel Data Analysis, 2 credits
• Perfect Pitch, 2 credits​
• Research Methods, 2 credits
• Sustainable Marketing & Communication, 2 credits
• Company Challenge, 2 credits
• AI & Data Analytics, 2 credits
• Digital Growth, 2 credits

Spring semester electives (Jan - April): choose five

• Google Tools and Sem, 2 credits
• Instagram and Social Media in the Luxury Industry, 2 credits
• Facebook and Instagram Certification, 2 credits
• Digital Marketing, 2 credits
• Ux Design and Usability, 2 credits
• Photoshop, 2 credits
• Business Intelligence with Data Mining, 2 credits
• Sales Challenge (mandatory elective), 2 credits
• Negotiation, 2 credits
• Trade Marketing and Category Management, 2 credits

Autumn semester electives (Sept - Dec): choose two

• B2B Marketing 2 Managing Multicultural Teams, 2 credits
• UX Design & Usability, 2 credits
• From Idea to Fundraising, 2 credits
• Photoshop (Graphic design), 2 credits
• Persuasive Leadership in a Millennial World, 2 credits
• PR Strategy, 2 credits

Specialisation core (mandatory)

• Digital Growth (growth hacking), 2 credits
• AI & Data Analytics; 2 credits

Spring semester electives (Jan - April): choose three

• Sales Challenge, 2 credits
• Advanced Sales Tech, 2 credits
• Perfect Pitch, 2 credits
• Meta Certification (FB & Instagram), 2 credits
• Day in the Life in an Agency, 2 credits
• Business Intelligence with Data Mining and Spreadsheets, 2 credits
• Power of Communication 2 Advanced xls for Marketing, 0 credit

Specialisation core (mandatory)

• Sustainable Marketing and Communication, 2 credits
• Competitve Intelligence for International Business Development, 2 credits​​​​

Autumn semester electives (Sept - Dec):  choose four

• Using LEGO Serious Play to Enhance Creativity, 2 credits
• Perfect Pitch, 2 credits
• Introduction to Photoshop, 2 credits
• E-commerce, 2 credits
• Company Project, 2 crediits
• Company Challenge, 2 credits
• Research Methods (recommended for dissertation writing), 2 credits
• UX Design and Usability, 2 credits
• AI and Data Analytics, 2 credits
• Motivation & Well-being at Work, 2 credits
• Sustainable Design, 2 credits
• Understanding Luxury Dynamics, 2 credits
• Luxury Market Trends and Sustainability, 2 credits

Spring semester electives (Jan - April): choose five

• Social Network Marketing, 2 credits
• Using CRM with Salesforce.com, 2 credits
• Digital Growth, 2 credits
• Big Data and Analytics, 2 credits
• Artificial Intelligence and Machine Learning with Power BI, 2 credits
• Trends, Innovation and Competition in the Perfume Business, 2 credits
• Using SPSS for Market Analysis, 2 credits
• Competitive Intelligence for International Business Development, 2 credits
• Using Excel for Business Developers, 2 credits
  Company project

Company Challenge, 2 credits

• L'Oréal Brandstorm Challenge, 2 credits
• Facebook and Instagram Certification, 2 credits
• Leadership & Culture, 2 credits
• Mystery shopping, 2 credits

Sept - Dec semester electives: choose four

• E-Commerce & E-Retail - Two Complementary
• Channels for Digital Growth, 2 credits
• Communication and Engagement in an Emerging Country, 2 credits
• Marketing Analytics, 2 credits
• Google Tools and Sem, 2 credits
• AI & Data Analytics, 2 credits
• Optional Portuguese

Jan - April semester electives: choose five​

• Communication and Engagement in an Emerging Society, 2 credits
• Meta Certification (FB & Instagram), 2 credits
• Marketing and Conscious Capitalism, 2 credits
• New Business Models for Underexplored Segments, 2 credits
• Strategic Marketing Business Game, 2 credits
• Services and Customer Experience Management, 2 credits
• Optional Portuguese

When the first semester has been done on the Belo Horizonte campus, the student who has achieved all the degree criteria will be awarded the Brazilian MSc International Marketing & Business Development certificate.

Autumn semester electives (Sept - Dec): choose two

• Managing an Export Project, 2 credits
• Business Negotiation, 2 credits
• Research Methods (mandatory for MSc dissertation), 2 credits​

Suzhou specialisation core (mandatory) :

• Digital Marketing Project, 2 credits
• Digital Media, 1 credit​

Spring semester electives (Jan - April): choose three

• Persuasive Cross-Cultural Business Communication, 2 credits
• Graphic Design, 2 credits
• Perfect Pitch, 2 credits

Suzhou specialisation core (mandatory)

• Managing Social Networks & Communities, 2 credits
• Digital Growth, 2 credits
• Influencer Marketing, 2 credits 

*limited places

Autumn semester electives (Sept - Dec): choose two

• Global Digital Marketing, 2 credits
• Social Media Marketing, 2 credits
• AI & Data Analytics, 2 credits

Raleigh specialisation core (mandatory) : 

• US Culture & Business (new students only), 1 credit
• Public Speaking and Presentation Skills (returning students only), 1 credit
• Career Management 1, 1 credit​

Spring semester electives (Jan - April): choose three

• Meta Certification, 2 credits
• Company projects/SKEMA SIM, 2 credits
• Sales force, 2 credits
• Marketing Analytics, 2 credits

Raleigh specialisation core (mandatory) :

• US Culture & Business, 1 credit
• Leadership (returning students only), 1 credit
• Career Management 2, 1 credit