Following instructions with a robot: a justice perspective - Prof Valentina Pitardi

Place : Room 3.216 - Campus Grand Paris and online
Time : 12pm-1:30pm
Speaker : Prof. Valentina Pitardi - Surrey Business School

Biography of the speaker: Valentina Pitardi is Senior Lecturer in Marketing at Surrey Business School, specialising in the areas of digital marketing and consumer behaviour. Prior to joining Surrey Business School, she held an academic position at the University of Portsmouth and KEDGE Business School.  Valentina's research interests include the consumer psychology of technology usage and consumer engagement, with her most recent research focusing on the psychological implications of anthropomorphism and interactions with AI agents (robots, chatbots, and voice-assistants). Her works have been published in several international outlets such as the Journal of Business Research, Psychology and Marketing, Journal of Service Management, and Journal of Public Policy and Marketing. Valentina serves as Associate Editor of the International Journal of Market Research and sits on the editorial board of several marketing journals. Her work has been featured in world-leading media outlets such as BCC and The Conversation. Valentina holds a PhD and M.Phil. in Marketing and a B.A. in Sociology and Communication Study from Sapienza University of Rome.

For further information, please contact Professor Margherita Pagani: margherita.pagani@skema.edu