Salma ANDRE

Salma André is an Assistant Professor and Director of the Post-master degree Mastère Spécialisé® Chef de Projet Intelligence Artificielle at SKEMA Business School in Paris. She holds a Ph.D. from Lyon 3 University and spent four years as a research assistant and doctoral student at emlyon business school. Before pursuing her Ph.D. Salma  was a Senior Research Executive in the Consumer Insights department at Nielsen. Her research focuses on Human-Technology interaction from a psychological perspective and customer reaction to AI systems in service settings.