Professors

Salma ANDRE

Assistant Professor

Image
Salma ANDRE

Academy

Transformation

Research center

SKEMA Centre for Artificial Intelligence

Location

Paris

Discipline

Marketing

Salma André is an Assistant Professor and Director of the Post-master degree Mastère Spécialisé® Chef de Projet Intelligence Artificielle at SKEMA Business School in Paris. She holds a Ph.D. from Lyon 3 University and spent four years as a research assistant and doctoral student at emlyon business school. Before pursuing her Ph.D. Salma  was a Senior Research Executive in the Consumer Insights department at Nielsen. Her research focuses on Human-Technology interaction from a psychological perspective and customer reaction to AI systems in service settings. 

Education
2024
Doctorate, Management Science, Specaility: AI in Marketing, Université Jean Moulin Lyon 3, France
Experience
Full-time academic positions
Since 2024
Assistant Professor, SKEMA Business School, France
Other academic affiliations and appointments
Since 2024
Program Director - MS Chef de Projet Intelligence Artificielle, SKEMA Business School, France