Corpo docente

Burçak ERTIMUR

Associate Professor

Brand management, Consumer culture, Co-creation, Market dynamics

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Burçak ERTIMUR

Academia

Innovation

Centro de pesquisa

Marketing Interactions

Localização

Lille

Disciplina

Marketing

Burçak Ertimur is an Associate Professor of Marketing at SKEMA Business School. Her research examines value co-creation and its sociocultural dynamics with implications for marketing strategy, brand management, and market dynamics. She has published in top-tier journals such as the Journal of Marketing, Journal of Business Research and Journal of Interactive Marketing. Her work on consumer-generated advertising has been supported by the Marketing Science Institute and received recognitions by the Society for Marketing Advances and the Academy of Marketing Science.

 

Education
2009
Ph.D. in Marketing, University of California, Irvine, United States of America
2003
MSc in Marketing, Bilkent University, Turkey
2000
B.Sc. in Business Administration, Bilkent University, Turkey
Experience
Full-time academic positions
Since 2021
Associate Professor, SKEMA Business School, France
2015 - 2021
Associate Professor, Fairleigh Dickinson University, United States of America
2009 - 2015
Assistant Professor, Fairleigh Dickinson University, United States of America
Other academic affiliations and appointments
2017 - 2020
Visiting Professor, IÉSEG School of Management, France
2016
Visiting Professor, Schulich School of Business - York University, Canada
Research grants, Awards and Honors
Awards and Honors
2018
Certificate of Outstanding Contribution in Reviewing, Journal of Interactive Marketing
2017
Certificate of Outstanding Contribution in Reviewing, Journal of Business Research
2015
Teacher of the Year, Awardee, Fairleigh Dickinson University, United States of America
2014
Teacher of the Year, Finalist, Fairleigh Dickinson University, United States of America
2014
The National Society of Collegiate Scholars Distinguished Member Nomination, United States of America
2009
Beta Gamma Sigma, National Business Administration Honor Society, United States of America
2009
Doctoral Dissertation, Mary Kay Doctoral dissertation Competition Award
2008
Dissertation Proposal, Society for Marketing Advances Dissertation Proposal Competition
2008
Pedagogical Fellowship
Research Grants
2019
Grant-in-Aid Program, Fairleigh Dickinson University, United States of America
2019
Global Faculty Fellow, Fairleigh Dickinson University, United States of America
2018
Grant-in-Aid Program, Fairleigh Dickinson University, United States of America
2018
Global Faculty Fellow, Fairleigh Dickinson University, United States of America
2018
Fordham University Center for Positive Marketing and Association of National Advertisers (ANA) Educational Foundation Research Grant
2017
Global Faculty Fellow, Fairleigh Dickinson University, United States of America
2016
Global Faculty Fellow, Fairleigh Dickinson University, United States of America
2012
Marketing Science Institute Research Grant
2008
Marketing Science Institute Research Grant
2008
Marketing Science Institute Seed Grant
Other research activities
Reviewer for:
Journal of Consumer Psychology, Journal of Advertising, Marketing Education Review, Journal of Marketing Research, Journal of Retailing, Consumption Markets & Culture, Journal of Interactive Marketing, Journal of Macromarketing, Journal of Marketing, Journal of Consumer Research, Marketing Theory, Journal of Business Research, Journal of Interactive Advertising, Journal of Marketing Management, Journal of the Academy of Marketing Science
Other academic activities
Since 2024
Promotion Committee
Since 2012
Consumer Culture Theory (CCT)
Since 2008
American Marketing Association (AMA)
Since 2004
Association for Consumer Research (ACR)