Corps professoral

Burçak ERTIMUR

Professeur associé

Brand management, Consumer culture, Co-creation, Market dynamics

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Burçak ERTIMUR

Académie

Innovation

Centre de recherche

Marketing Interactions

Localisation

Lille

Discipline

Marketing
Formation
2009
Ph.D. in Marketing, University of California, Irvine, Etats-Unis d'Amérique
2003
MSc in Marketing, Bilkent University, Turquie
2000
B.Sc. in Business Administration, Bilkent University, Turquie
Expérience professionnelle
Positions académiques principales
Depuis 2021
Professeur associé, SKEMA Business School, France
2015 - 2021
Professeur associé, Fairleigh Dickinson University, Etats-Unis d'Amérique
2009 - 2015
Professeur assistant, Fairleigh Dickinson University, Etats-Unis d'Amérique
Autres affiliations académiques
2017 - 2020
Visiting Professor, IÉSEG School of Management, France
2016
Visiting Professor, Schulich School of Business - York University, Canada
Contrats de recherche, prix et distinctions
Prix et distinctions
2018
Certificate of Outstanding Contribution in Reviewing, Journal of Interactive Marketing
2017
Certificate of Outstanding Contribution in Reviewing, Journal of Business Research
2015
Teacher of the Year, Awardee, Fairleigh Dickinson University, Etats-Unis d'Amérique
2014
Teacher of the Year, Finalist, Fairleigh Dickinson University, Etats-Unis d'Amérique
2014
The National Society of Collegiate Scholars Distinguished Member Nomination, Etats-Unis d'Amérique
2009
Beta Gamma Sigma, National Business Administration Honor Society, Etats-Unis d'Amérique
2009
Doctoral Dissertation, Mary Kay Doctoral dissertation Competition Award
2008
Dissertation Proposal, Society for Marketing Advances Dissertation Proposal Competition
2008
Pedagogical Fellowship
Contrats de recherche
2019
Grant-in-Aid Program, Fairleigh Dickinson University, Etats-Unis d'Amérique
2019
Global Faculty Fellow, Fairleigh Dickinson University, Etats-Unis d'Amérique
2018
Grant-in-Aid Program, Fairleigh Dickinson University, Etats-Unis d'Amérique
2018
Global Faculty Fellow, Fairleigh Dickinson University, Etats-Unis d'Amérique
2018
Fordham University Center for Positive Marketing and Association of National Advertisers (ANA) Educational Foundation Research Grant
2017
Global Faculty Fellow, Fairleigh Dickinson University, Etats-Unis d'Amérique
2016
Global Faculty Fellow, Fairleigh Dickinson University, Etats-Unis d'Amérique
2012
Marketing Science Institute Research Grant
2008
Marketing Science Institute Research Grant
2008
Marketing Science Institute Seed Grant
Autres activités de recherche
Relecteur pour :
Journal of Consumer Psychology, Journal of Advertising, Marketing Education Review, Journal of Marketing Research, Journal of Retailing, Consumption Markets & Culture, Journal of Interactive Marketing, Journal of Macromarketing, Journal of Marketing, Journal of Consumer Research, Marketing Theory, Journal of Business Research, Journal of Interactive Advertising, Journal of Marketing Management, Journal of the Academy of Marketing Science
Autres activités académiques
Depuis 2012
Consumer Culture Theory (CCT)
Depuis 2008
American Marketing Association (AMA)
Depuis 2004
Association for Consumer Research (ACR)

Articles académiques revus

GOPALDAS, A., SIEBERT, A. et ERTIMUR, B. (2022). Designing Servicescapes for Transformative Service Conversations: Lessons from Mental Health Services. Journal of Consumer Marketing, 39(6), pp. 649-659.
ERTIMUR, B. et COSKUNER-BALLI, G. (2021). Brands Expressing Compassion and Care through Advertising. Journal of Advertising, 50(3), pp. 230-239.
ERTIMUR, B. et CHEN, S. (2020). Adaptation and Diffusion of Renovations: The Case of the Paleo Diet. Journal of Business Research, 116, pp. 572-580.
ERTIMUR, B. et LAVOIE, D. (2019). Calibrating the Self: Building Self-Awareness and Encouraging Self-Reflection in Understanding Consumer Behavior. Marketing Education Review, 29(2), pp. 113-118.
COSKUNER-BALLI, G. et ERTIMUR, B. (2017). Legitimation of Hybrid Cultural Products: The Case of American Yoga. Marketing Theory, 17(2), pp. 127-147.
ERTIMUR, B. et COSKUNER-BALLI, G. (2015). Navigating the Institutional Logics of Markets: Implications for Strategic Brand Management. Journal of Marketing, 79(2), pp. 40-61.
ERTIMUR, B., MUNOZ, C. et HUTTON, J. (2015). Regifting: A Multi-Perspective Processual Overview. Journal of Business Research, 68(9), pp. 1997-2004.
ERTIMUR, B. et SANDIKCI, (2014). Alienable Gifts: Uses and Meaning of Gold in Turkey. Journal of Consumer Behaviour, 13(3), pp. 204-211.
ERTIMUR, B. et GILLY, M. (2012). So Whaddya Think? Consumers Create Ads and Other Consumers Critique Them. Journal of Interactive Marketing, 26(3), pp. 115-130.
ERTIMUR, B. et VENKATESH, A. (2010). Opportunism in Co-Production: Implications for Value Co-Creation Process. Australasian Marketing Journal, 18(4), pp. 256-263.

Actes d’une conférence

ERTIMUR, B. et GILLY, M. (2010). The Impact of Consumer-Generated Advertising on Brand Associations. Advances in Consumer Research, 37, pp. 284-287.
ERTIMUR, B. (2007). The Role of Perceived Control in Co-Production. European Advances in Consumer Research, 8, pp. 334-335.
BEHAIRY, N., MUKHERJEE, S., ERTIMUR, B. et VENKATESH, A. (2006). Technology-Based Communication Patterns of Youth. Advances in Consumer Research, 33, pp. 304-305.
ERTIMUR, B. et SANDIKCI, (2005). Giving Gold Jewelry and Coins As Gifts: The Interplay of Utilitarianism and Symbolism. Advances in Consumer Research, 32, pp. 322-327.

Chapitres d’ouvrage

COSKUNER-BALLI, G. et ERTIMUR, B. (2023). Glocalization of Marketplace Cultures. Dans: Eric J. Arnould, Craig J. Thompson, David Crockett & Michelle F. Weinberger eds. Consumer Culture Theory. 2nd ed. London: SAGE Publications, pp. 154-175.
COSKUNER-BALLI, G. et ERTIMUR, B. (2018). Glocalization of Marketplace Cultures. Dans: Eric J. Arnould and Craig J. Thompson (ed.). Consumer Culture Theory. 1st ed. SAGE Publications, pp. 126-50.
COSKUNER-BALLI, G. et ERTIMUR, B. (2012). Viewing Gender as a Value Creative Resource. Dans: Cele C. Otnes and Linda Tuncay Zayer (ed.). Gender, Culture and Consumer Behavior. 1st ed. Psychology Press, pp. 163-193.

Études de cas publiées

ERTIMUR, B. et SANDIKCI, (2006). Consumption of Gold and Gold Jewelry in Turkey. Prentice Hall.

Présentations dans des conférences

GOPALDAS, A., ERTIMUR, B., BUSCHGENS, M. et SIEBERT, A. (2022). A Cultural Perspective on Brand Archetyping. Dans: Consumer Culture Theory Conference. Corvallis.
COSKUNER-BALLI, G. et ERTIMUR, B. (2020). Entrepreneurial Consumer Subjectivities: Evolving Frontier of Productivity. Dans: AMA (American Marketing Association) Conference. San Diego.
ERTIMUR, B., GIESLER, M. et VERESIU, E. (2018). Trading Crypto Currency: The Ideological Shaping of Consumer Financial Decision Making. Dans: Association for Consumer Research Conference. Dallas.
ERTIMUR, B. et CHEN, S. (2018). Collaborative Work as Catalyst for Market Formation: The Case of the Ancestral Health Market. Dans: Association for Consumer Research Conference. Dallas.
ERTIMUR, B., GIESLER, M. et VERESIU, E. (2018). From Bitcoin to Blockchain: Making Technology Consumable. Dans: AMA (American Marketing Association) Conference. New Orleans.
ERTIMUR, B., GIESLER, M. et VERESIU, E. (2018). What Even is Blockchain? Making Radical Technology Consumable. Dans: CCT (Consumer Culture Theory) Conference. Odense.
ERTIMUR, B. (2017). Theorizing Change in Market and Consumption Systems. Dans: Association for Consumer Research Conference. San Diego.
ERTIMUR, B. et CHEN, S. (2017). Mobilizing History: The Case of the Ancestral Health Market. Dans: CCT (Consumer Culture Theory) Conference. Anaheim.
ERTIMUR, B., GIESLER, M. et VERESIU, E. (2017). Marketplace Protocols in the Making: The Case of Blockchain Technology. Dans: CCT (Consumer Culture Theory) Conference. Anaheim.
ERTIMUR, B. et CHEN, S. (2016). Mobilizing History: The Case of the Ancestral Health Market. Dans: Schulich Idea Camp V, York University. Toronto.
ERTIMUR, B. et CHEN, S. (2016). Rhetorical Legitimation: The Case of the Paleo Diet. Dans: CCT (Consumer Culture Theory) Conference. Lille.
COSKUNER-BALLI, G. et ERTIMUR, B. (2016). Legitimacy of Hybrid Cultural Products: The Case of American Yoga, Dans: American Marketing Association Winter Marketing Academic Conference. Las Vegas.
ERTIMUR, B. et COSKUNER-BALLI, G. (2015). Creating Hybridity: The Case of American Yoga. Dans: Association for Consumer Research Conference. New Orleans.
ERTIMUR, B. et SANDIKCI, (2014). Alienable Gifts: Uses and Meaning of Gold in Turkey. Dans: Consumer Culture Theory. Helsinki.
ERTIMUR, B. et COSKUNER-BALLI, G. (2014). Market Evolution Through Shifts in Institutional Logics. Dans: Association for Consumer Research Conference. Baltimore.
ERTIMUR, B., MUNOZ, C. et HUTTON, J. (2013). Regifting Redefined: The Giver's and the Receiver's Perspective. Dans: Association for Consumer Research Conference. Chicago.
ERTIMUR, B. et COSKUNER-BALLI, G. (2013). Production of Multiplicity: Market Practices of Yoga in the US. Dans: Anthropology of Markets and Consumption Conference. Irvine.
ERTIMUR, B. et COSKUNER-BALLI, G. (2013). Production of Multiplicity: Market Practices of Yoga in the US. Dans: Winter American Educators' Conference. Las Vegas.
ERTIMUR, B. (2013). So Whaddya Think? Consumers Create Ads and Other Consumers Critique Them. Dans: Saatchi & Saatchi. New York City.
ERTIMUR, B. et COSKUNER-BALLI, G. (2012). Multiple and Conflicting Performances: Reproduction(s) of Yoga in the US. Dans: Consumer Culture Theory Conference.
ERTIMUR, B. et COSKUNER-BALLI, G. (2012). Nationalist Ideology in Branding and Implications for Consumer-Brand Relationships: The Case of Yoga. Dans: Consumer-Brand Relationships Conference. Boston.
ERTIMUR, B. et GILLY, M. (2012). Developing a Brand Relationship with a Low Involvement Product in the Digital Era. Dans: Consumer-Brand Relationships Conference. Boston.
ERTIMUR, B. et ERTIMUR, Y. (2011). Customer Satisfaction and Firm Value Adjustment. Dans: Marketing Strategy Meets Wall Street II Conference. Boston.
ERTIMUR, B. (2009). The Impact of Consumer-Generated Advertising on Corporate Reputation and Brand Image. Dans: Procter and Gamble Headquarters. Cincinnati.
ERTIMUR, B. (2009). The Impact of Consumer-Generated Advertising on Corporate Reputation and Brand Image. Dans: Academy of Marketing Science Annual Conference. Baltimore.
ERTIMUR, B. et VENKATESH, A. (2008). Firm-Consumer Interaction in the Value Co-Creation Process: A Typology of Relation Management Strategies. Dans: The Forum on Markets and Marketing: Extending Service-Dominant Logic. Sydney.
ERTIMUR, B. (2008). The Impact of Consumer-Generated Advertising on Corporate Reputation and Brand Image. Dans: Society for Marketing Advances Conference. Tampa.

Présentations dans des séminaires de recherche

CASTILHOS, R. et ERTIMUR, B. (2021). Getting Ready for the Field: Making Informed Methodological Choices Along the Road. Dans: Seminar on Qualitative Methods and Research Design. Lille.