Wenyu DOU

Professor Wenyu Dou is Academic Dean, SKEMA China, Chair Professor of Digital Marketing & Chinese Social Media; and Vice Dean, International Joint Audit Institute, SKEMA x Nanjing Audit Univ (NAU). He also serves as Wenlan Chair Professor with Zhongnan Univ. of Economics and Law. Before joining SKEMA China in July 2021, Prof. Dou was Associate Dean for Graduate Programs & EMBA Director, College of Business, City Univ. of Hong Kong (CityU).

An internationally renowned advertising scholar, Prof. Dou has published extensively in prestigious academic journals such as MIS Quarterly, Journal of International Business Studies, Journal of Advertising, Journal of Advertising Research, Journal of Interactive Marketing, among others. He served as Associate Editor for Journal of Interactive Advertising and sits in editorial board of Journal of Advertising. He is also Academic Director for New Media Marketing Committee, Chinese Marketing Association of Universities (CMAU). He is Conference Founder and successfully organized Annual New Media Marketing Conference with CMAU for three years. In 2021, Prof. Dou published the first scholarly book on Content Marketing with Beijing University Press.