Professors

Wenyu DOU

Professor

digital marketing, International business

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Wenyu DOU

Academy

Digitalization

Research center

Marketing Interactions

Location

Suzhou

Discipline

Marketing

Professor Wenyu Dou is Academic Dean, SKEMA China, Chair Professor of Digital Marketing & Chinese Social Media; and Vice Dean, International Joint Audit Institute, SKEMA x Nanjing Audit Univ (NAU). He also serves as Wenlan Chair Professor with Zhongnan Univ. of Economics and Law. Before joining SKEMA China in July 2021, Prof. Dou was Associate Dean for Graduate Programs & EMBA Director, College of Business, City Univ. of Hong Kong (CityU).

 

An internationally renowned advertising scholar, Prof. Dou has published extensively in prestigious academic journals such as MIS Quarterly, Journal of International Business Studies, Journal of Advertising, Journal of Advertising Research, Journal of Interactive Marketing, among others. He served as Associate Editor for Journal of Interactive Advertising and sits in editorial board of Journal of Advertising. He is also Academic Director for New Media Marketing Committee, Chinese Marketing Association of Universities (CMAU). He is Conference Founder and successfully organized Annual New Media Marketing Conference with CMAU for three years. In 2021, Prof. Dou published the first scholarly book on Content Marketing with Beijing University Press.

Education
1999
Ph.D. in Marketing, Lubar College of Business, University of Wisconsin-Milwaukee, United States of America
Experience
Full-time academic positions
2005 - 2010
Associate Professor of Marketing, College of Business - City University of Hong Kong, China
Other academic affiliations and appointments
Since 2021
Academic DEAN, SKEMA Business School, China
2013 - 2021
Associate Dean for Graduate Programs & Director of EMBA-Chinese Program, College of Business - City University of Hong Kong, China
2010 - 2013
Associate Dean for Undergraduate Programs, College of Business - City University of Hong Kong, China

Peer-reviewed journal articles

DOU, W., WU, J., YAN, M. and TANG, J. (2023). Impact of influencers’ influencing strategy on follower outcomes: evidence from China. Asia Pacific Business Review.
WEI, Z., DOU, W., JIANG, Q. and GU, C. (2021). Influence of incentive frames on offline-to-online interaction of outdoor advertising. Journal of Retailing and Consumer Services, 58, pp. 102282.
ZHU, J., JIANG, L., DOU, W. and LIANG, L. (2019). Post, Eat, Change: The Effects of Posting Food Photos on Consumers' Dining Experiences and Brand Evaluation. Journal of Interactive Marketing, 46, pp. 101-112.
WU, J., CHEN, J., CHEN, H., DOU, W. and SHAO, D. (2019). What to say on social media and how: Effects of communication style and function on online customer engagement in China. Journal of Service Theory and Practice, 29(5-6), pp. 691-707.
CHEN, M., YANG, Z., DOU, W. and WANG, F. (2018). Flying or dying? Organizational change, customer participation, and innovation ambidexterity in emerging economies. Asia Pacific Journal of Management, 35, pp. 97-119.
WU, J., CHEN, J. and DOU, W. (2017). The Internet of Things and interaction style: the effect of smart interaction on brand attachment. Journal of Marketing Management, 33(1-2), pp. 61-75.
SONG, L., LAU, R.Y.K., KWOK, R.C.W., MIRKOVSKI, K. and DOU, W. (2017). Who are the spoilers in social media marketing? Incremental learning of latent semantics for social spam detection. Electronic Commerce Research, 17, pp. 51-81.
ZHU, X., DONG, M.C., GU, J. and DOU, W. (2017). How Do Informal Ties Drive Open Innovation? The Contingency Role of Market Dynamism. IEEE Transactions on Engineering Management, 64(2), pp. 208-219.
QIN, Y., WEN, N. and DOU, W. (2016). Effects of perceptual and conceptual similarities on consumers' evaluations of copycat brand names. Journal of Consumer Behaviour, 15(2), pp. 117-125.
WANG, G., DOU, W., ZHU, W. and ZHOU, N. (2015). The effects of firm capabilities on external collaboration and performance: The moderating role of market turbulence. Journal of Business Research, 68(9), pp. 1928-1936.

Conference proceedings

LI, Q. and DOU, W. (2017). Like ad, like content: the use of content-based advertising in China's social media - A content analytic study.

Conference presentations

FEUILLET, C., POULINGUE, G., DOU, W., OKOLI, C. and PAGANI, M. (2023). Axes de développement avec l’IA dans une école globale. In: Symposium L'IA dans l'éducation. Montréal.