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Podcast : Asterix, does multiculturalism mean giving up your own identity?
Asterix is not just a comic book hero. Over the years, this character has become a true totem for millions of readers around the world. With more than 350 million copies sold since its creation in 1959, "Asterix and Obelix" reign supreme in the comic book world, surpassed only by the 500 million copies of "One Piece", the Japanese manga by Eiichiro Oda. This exceptional popularity makes Asterix an indispensable European cultural icon.
It's almost easy to forget or underestimate, yet in 2024, "Asterix and Obelix" is a multimillion literary phenomenon. Far ahead of the volumes of Gaston Lagaffe and Tintin, this comic book, a clever mix of history and anachronisms, is a lesson in longevity. With each new episode, five million copies are printed, of which two million are in French. In the 8th episode of the "Makes Sense?" podcast, Mary Michaelides explores with Anke Middelmann, an expert in intercultural management, how Asterix, beyond his phenomenal success, offers a unique perspective on multiculturalism.
It's an insightful parallel, considering that throughout their adventures, Asterix and Obelix discover and interact with various cultures! Offering us absurd as well as laughable situations: recipes for its success.
Does living in a multicultural society imply adapting or even renouncing part of our identity? Anke Middelmann, with her international experience, sheds light on the stereotypes and lessons that can be drawn from the colourful world of Asterix. If you want to know more, don't miss the next episode!
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