Corps professoral

Guojun HE

Professeur assistant

Consumer Culture Theory, Sociology, Antropology: Material Culture Studies

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Académie

Transformation

Centre de recherche

Marketing Interactions

Localisation

Lille

Discipline

Marketing
Formation
2021
Ph.D. in Marketing, HEC Montréal, Canada
2013
MRes Management within Marketing, University of Bath School of Management, Royaume Uni
2012
MSc Management in Marketing, University of Bath School of Management, Royaume Uni
Expérience professionnelle
Positions académiques principales
Depuis 2020
Assistant Professor in Marketing, SKEMA Business School, France
Autres affiliations académiques
2019 - 2020
Adjunct Professor in Marketing, Bishop's University, Canada
2017 - 2020
Lecturer in Marketing, HEC Montréal, Canada
2015 - 2018
Research Associate, HEC Montréal, Canada
Contrats de recherche, prix et distinctions
Prix et distinctions
2019
Research Travel Grants, HEC Montréal
Autres activités de recherche
Relecteur pour :
Technological Forecasting and Social Change, Journal of Macromarketing, Journal of Business Research
Organisation d’une conférence ou d’un séminaire
2021
Co-Chair for Roundtable Session, The Association of Asian Studies, Etats-Unis d'Amérique
Autres activités académiques
Depuis 2024
Review Committee, Academy of Marketing Science, Etats-Unis d'Amérique
Depuis 2024
Panel Member of SKEMA DBA Proposal, SKEMA Business School, France
Depuis 2023
Reviewer for the book "Literature, Religion and Humanities Cross-cultural Processes in Modern China"
2020 - 2021
Reviewer for the book "The Routledge Handbook of Digital Consumption". (eds. Llamas, R. & Belk, R.)
2020 - 2021
Reviewer for the book "Consumer Culture Theory in Asia: History and Contemporary Issues". (eds. Minowa, Y. & Belk, R.)
Depuis 2020
Review Committee, The Association for Consumer Research, Etats-Unis d'Amérique
Depuis 2019
Review Committee, American Marketing Association, Etats-Unis d'Amérique
Depuis 2017
Review Committee, Administrative Sciences Association of Canada (ASAC), Canada

Articles académiques revus

HE, G., TRAN, J. et LEONIDOU, L.C. (2024). It's here to stay: Lessons, reflections, and visions on digital transformation amid public crisis. Technological Forecasting and Social Change, 206(123557).

Actes d’une conférence

FANG, D., HE, G. et CHEN, Y. (2021). "It is Everyone's Responsibility to Sort Waste": Citizen Consumers Needed in the Post consumption Waste Sorting. Administrative Sciences Association of Canada, 42, pp. 6.
LI, E., HE, G., LAM, M. et LIU, W.S. (2020). Big Brother is Watching you! A Case Study of China's Social Credit System.
HE, G., FANG, D. et LI, E. (2020). The Use of Consumer Goods in Promoting Gender Equality.
HE, G. et DESCHENES, J. (2019). The Use of Consumer Goods in Politics: A Study on the Chairman Mao Badges.
HE, G. et DESCHENES, J. (2019). The Use of Consumer Goods in Politics: A Study on Using Chairman Mao Badges to Create Hyperreal Myths.
HE, G. et DESCHENES, J. (2019). The Crafting of Luxury: A Process of Constructing a Hyperreal World., 40.41.
HE, G., DESCHENES, J. et WANG, Y. (2017). Guanxi and Charitable Solicitations and Donations in China., 99.
HE, G., DESCHENES, J. et WANG, Y. (2017). Raising Money for a Good Cause in Corporate China. pp. 878-881.
DESCHENES, J., HE, G. et WANG, Y. (2016). Preliminary Reflections on Renqing Avoidance Strategies in Charitable Donations.
DESCHENES, J., HE, G. et WANG, Y. (2015). Guanxi and Donation: Preliminary Findings. pp. 432-433.

Chapitres d’ouvrage

HE, G., LI, E. et HUSAIN, M. (2022). The Power of Digital Integration: The Normalization of Tracking and Surveillance Technologies. Dans: Llamas, R. & Belk, R.W. eds. Routledge Handbook of Digital Consumption. 1st ed. Abingdon, Oxon ; New York, NY: Routledge, pp. 447 - 460.
LI, E., HE, G., LAM, M. et LIU, W.S. (2021). Utopia and Dystopia: Consumer Privacy and China's Social Credit System. Dans: Minowa, Y., & Belk, R.W. eds. Consumer Culture in Precarious Asia. 1st ed. New York: Routledge.
HE, G., FANG, D. et DESCHENES, J. (2021). A Bite of the Gender Equality Discourse in China: Observations from Food. Dans: Rhee, J., Nagayama, C. & Li, E.P.H eds. Gender and Food in Contemporary Asia. 1st ed. Rowman & Littlefield, pp. 39-61.

Présentations dans des conférences

FANG, D., HE, G. et CHEN, Y. (2021). It is Everyone's Responsibility to Sort Waste. Dans: Administrative Sciences Association of Canada Conference. Montreal.
BABBAR, M., HE, G. et HANLON, R. (2021). Governmentality Amid Public Health Crisis and Beyond--Cases and Examples From Asia. Dans: Western Conference of the Asscotiation of Asian Studies. Utah.
HE, G., LI, E. et HUSAIN, M. (2021). The Power of Digital Integration: The Normalization of Tracking and Surveillance Technologies. Dans: Western Conference of the Asscotiation of Asian Studies. Utah.
LI, E., HE, G. et LAM, M. (2020). Big Brother is Watching you! A Case Study of China's Social Credit System. Dans: CCT (Consumer Culture Theory) Conference. Leister.
FANG, D., HE, G. et LI, E. (2020). The Use of Consumer Goods in Promoting Gender Equality. Dans: Administrative Sciences Association of Canada Conference. Halifax.
HE, G. et DESCHENES, J. (2019). The Crafting of Luxury: A Process of Constructing a Hyperreal World. Dans: Administrative Sciences Association of Canada Conference. St-Catherine.
HE, G., DESCHENES, J. et WANG, Y. (2017). Raising Money for a Good Cause in Corporate China. Dans: China Marketing International Conference. Nanchang.
HE, G., DESCHENES, J. et WANG, Y. (2017). Guanxi and Charitable Solicitations and Donations in China. Dans: Administrative Sciences Association of Canada Conference. Montreal.
DESCHENES, J., HE, G. et WANG, Y. (2016). Preliminary Reflections on Renqing Avoidance Strategies in Charitable Donations. Dans: China Marketing International Conference. Qingdao.
DESCHENES, J., HE, G. et WANG, Y. (2015). Guanxi and Donation: Preliminary Findings. Dans: China Marketing International Conference. Xi'an.