Corps professoral

Zhenzhen ZHAO

Professeur associé

Human-Computer Interaction (HCI), Digital Marketing, Consumer Behavior, Design, Innovation

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Zhenzhen ZHAO

Académie

Digitalisation

Centre de recherche

Marketing Interactions

Localisation

Paris

Discipline

Marketing

Zhenzhen Zhao received the Ph.D. degree in computer science from Institut Mines-Télécom and the Université Pierre et Marie Curie, Paris, France. She is currently an Associate Professor with Digitalisation Academy, SKEMA Business School (Paris campus), and was a Visiting Researcher with Vrije Universiteit Brussel (Belgium), and Tsinghua University (China). Her research interests include intersection of human–computer interaction (HCI) and digital economy, i.e., bringing HCI research to marketing and innovation discipline by understanding and shaping online consumer behaviors through platform design. She is particularly interested in the implications of virtual community, mobile applications, gamification, user experience, and design thinking. Her work has appeared in Journal of Interactive Marketing, Information & Management, and many other outlets.

Formation
2012
PhD in Computer Science, Télécom Paris, France
2008
MSc in Information systems and Communications, Beijing University of Posts and Telecommunications (BUPT), Chine
Expérience professionnelle
Positions académiques principales
Depuis 2019
Associate Professor, SKEMA Business School, France
2016 - 2019
Research Professor, ISC Paris, France
Autres affiliations académiques
2013 - 2016
Senior Researcher, Institut Mines-Télécom Business School, France
2012
Visiting Researcher, Tsinghua University, Chine
2011
Visiting Researcher, Vrije Universiteit Brussel, Belgique
2010 - 2011
Visiting Researcher, Fraunhofer FOKUS, Allemagne
Autres activités de recherche
Relecteur pour :
Information and Management, Technological Forecasting and Social Change
Supervision de thèses
2021
C. GIRI, Doctorat, Membre de jury
2018
L. YIN, Doctorat, Rapporteur
2017
M. FU, Doctorat, Rapporteur
2016
R. SHARMA, Doctorat, Rapporteur
Autres activités académiques
2019 - 2022
Commitee member, International conference on FEMIB

Articles académiques revus

ZHAO, Z., HAIKEL-ELSABEH, M., BAUDIER, P., RENARD, D. et BREM, A. (2024). Functional, hedonic, and social motivated consumer innovativeness as a driver of word-of-mouth in smart object early adoptions: an empirical examination in two product categories. International Journal of Technology Management, 95(1-2), pp. 226-252.
ZHAO, Z., HAIKEL-ELSABEH, M., BAUDIER, P., RENARD, D. et BREM, A. (2023). Need for Uniqueness and Word of Mouth in Disruptive Innovation Adoption: The Context of Self-Quantification. IEEE Transactions on Engineering Management, 70(6), pp. 2006 - 2016.
ZHAO, Z. et HUANG, Z. (2023). Expert-centric design inspection of branded apps: a close look at marketing and interface design features. Information Technology and People, 36(4), pp. 1385-1413.
ZHAO, Z. et OBEROI, P. (2022). Designing crowdsolving Ba: A closer look at the features of crowdsolving platforms to manage organizational knowledge. Information and Management, 59(4), pp. 103641.
SONG, X., XU, B. et ZHAO, Z. (2022). Can People Experience Romantic love for Artificial Intelligence? An Empirical Study of Intelligent Assistants. Information and Management, 59(2), pp. 103595.
HAIKEL-ELSABEH, M., ZHAO, Z., IVENS, B. et BREM, A. (2019). When is brand content shared on Facebook? A field study on online Word-of-Mouth. International Journal of Market Research, 61(3), pp. 287-301.
ZHAO, Z. (2019). Idea crowdsourcing for innovation: Fundamentals and recommendations. Management & Data Science, 3(2).
ZHAO, Z. et RENARD, D. (2018). Viral promotional advergames: how intrinsic playfulness and the extrinsic value of prizes elicit behavioral responses. Journal of Interactive Marketing, 41, pp. 94-103.
ELMOUKHLISS, M., RENARD, D., ZHAO, Z. et BALAGUÉ, C. (2017). De la compétition à la coopétition : les nouvelles formes de crowdsourcing d'idées. Revue Française de Gestion, 43(267), pp. 11-24.
ZHAO, Z., RENARD, D., ELMOUKHLISS, M. et BALAGUÉ, C. (2016). What affects creative performance in idea co-creation: competitive, cooperative or coopetitive climate? International Journal of Innovation Management, 20(4), pp. 1640002.
ZHAO, Z. et BALAGUÉ, C. (2015). Designing branded mobile apps: Fundamentals and recommendations. Business Horizons, 58(3), pp. 305-315.
LAGA, N., BERTIN, E., CRESPI, E., BEDINI, I. et ZHAO, Z. (2013). A flexible service selection for executing virtual services. World Wide Web, 16, pp. 219-245.
ZHAO, Z., CRESPI, N. et BHATTARAI, S. (2012). The design, implementation and usage analysis of an event-based consumer mashup system. International Journal of Web and Grid Services, 8(2), pp. 173-199.
ZHANG, H., ZHAO, Z., SIVASOTHY, S., HUANG, C. et CRESPI, N. (2010). Quality-assured and sociality-enriched multimedia mobile mashup. Wireless Personal Communications, 2010, pp. 721312.
CHEN, J., ZHAO, Z., QU, D. et ZHANG, P. (2008). A policy-based approach for reconfiguration management and enforcement in autonomic communication systems. Wireless Personal Communications, 45, pp. 145-161.

Actes d’une conférence

ZHAO, Z. et BALAGUÉ, C. (2014). A design framework of branded mobile applications. International Conference on Human-computer interaction with mobile devices & services, September 2014, pp. 507-512.
ZHAO, Z., HUANG, X. et CRESPI, N. (2012). A system for web widget discovery using semantic distance between user intent and social tags. International Conference on Social Informatics, December 2012, pp. 1-14.
DEMEY, Y. et ZHAO, Z. (2012). On Semantics in Onto-DIY. OTM 2012: On the Move to Meaningful Internet Systems, pp. 538-542.
ZHAO, Z., LIU, J. et CRESPI, N. (2012). Dig-event: let's socialize around events. ACM Conference on Computer Supported Cooperative Work Companion (CSCW), February 2012, pp. 279-280.
YAO, P., HU, Z., ZHAO, Z. et CRESPI, N. (2012). A study of social behavior in collaborative user generated services. International Conference on Ubiquitous Information Management and Communication, February 2012(28), pp. 1-6.
ZHAO, Z., BHATTARAI, S., LIU, J. et CRESPI, N. (2011). Mashup services to daily activities: end-user perspective in designing a consumer mashups. International Conference on Information Integration and Web-based Applications & Services, December 2011, pp. 222-229.
XU, W., HU, Z., GONG, T. et ZHAO, Z. (2011). Towards a dynamic social-network-based approach for service composition in the Internet of Things. ICMV - International Conference on Machine Vision, (835035).
ZHAO, Z., LIU, J. et CRESPI, N. (2011). The design of activity-oriented social networking: Dig-event. International Conference on Information Integration and Web-based Applications & Services, December 2011, pp. 420-425.
ZHAO, Z., LAGA, N. et CRESPI, N. (2011). User-centric service selection, integration and management through daily events. IEEE International Conference on Pervasive Computing and Communications (PERCOM), pp. 94-99.
ZHAO, Z., BHATTARAI, S. et CRESPI, N. (2011). An event-based functionality integration framework. IEEE International Conference on Web Services (ICWS), pp. 720-721.
BHATTARAI, S., ZHAO, Z. et CRESPI, N. (2010). Consumer mashups: end-user perspectives and acceptance model. International Conference on Information Integration and Web-based Applications & Services, November 2010, pp. 930-933.
ZHAO, Z., LAGA, N. et CRESPI, N. (2009). A survey of user generated service. IEEE International Conference on Network Infrastructure and Digital Content, pp. 241-246.
ZHAO, Z., LAGA, N. et CRESPI, N. (2009). The incoming trends of end-user driven service creation. International Conference on Digital Business, LNICST(21), pp. 98-108.
ZHAO, Z., CHEN, J. et CRESPI, N. (2008). A policy-based framework for autonomic reconfiguration management in heterogeneous networks. International Conference on Mobile and Ubiquitous Multimedia, December 2008, pp. 71–78.

Chapitres d’ouvrage

BALAGUÉ, C. et ZHAO, Z. (2017). Mobile social commerce. Dans: Sajad Rezaei (ed.). Apps management and e-commerce transactions in real-time. 1st ed. London: IGI Global, pp. 159-175.
ZHAO, Z. et BALAGUÉ, C. (2017). From social networks to mobile social networks: applications in the marketing evolution. Dans: Sajad Rezaei (ed.). Apps management and e-commerce transactions in real-time. 1st ed. IGI Global, pp. 26-50.

Présentations dans des conférences

ZHAO, Z., RENARD, D., LEJEALLE, C. et DELECOLLE, T. (2024). When information disclosure is required by algorithms: exploring the presence-privacy tradeoff in geomatching applications for sustainable development. Dans: The 8th International Conference on Technologies & Organization (ICTO). Paris.
LEJEALLE, C., ZHAO, Z. et RENARD, D. (2019). Uber and Tinder: Impact of social presence on privacy intrusiveness in GeoMatching Apps. Dans: European Marketing Academy Conference. Hamburg.
ZHAO, Z. et OBEROI, P. (2019). Understanding crowdsolving platforms' design features: A conceptual study based on design thinking and knowledge creation. Dans: AMA (American Marketing Association) Conference. San Diego.
RENARD, D., ZHAO, Z. et LEJEALLE, C. (2019). Privacy paradox in location-based services: the role of social presence. Dans: ICA (International Communication Association). Washington, D.C.
ZHAO, Z. et OBEROI, P. (2018). Understanding crowdsolving platforms from a design perspective. Dans: GIKA (Global Innovation and Knowledge Academy). Valence.
ZHAO, Z. et RENARD, D. (2016). What Affects Consumers' Brand Perceptions and Behaviors through Viral Promotional Advergames? Intrinsic Playfulness or Extrinsic Value of Prizes. Dans: Journée de recherche sur le marketing digital. Paris.
ZHAO, Z., ELMOUKHLISS, M. et RENARD, D. (2016). Coopetition innovation contests: design and effects on user behaviors. Dans: ICTO Conference (Information and Communication Technologies in Organizations and Society). Paris.
ZHAO, Z. et BALAGUÉ, C. (2015). The New Trends of Mobile Social Commerce Applications. Dans: European Marketing Academy Conference. Leuven.
ZHAO, Z. et BALAGUÉ, C. (2014). The MUST Mix Strategy for branded mobile applications. Dans: ICMB: International Conference of Mobile Business. London.

Présentations dans des séminaires de recherche

ZHAO, Z. (2022). Interface design in digital innovation. University of Stuttgart.