Programmes courts

Programme executive

Embracing digital transformation

Three days - Paris, Lille, Sophia Antipolis

In the context of intensified competition, business ubiquity and user demands, accompanying the digital acceleration of organisations is crucial to remaining competitive.
This three-day module explores the challenges of digitalisation, key practices of digital change and developing transformational skills to stand out in the digital environment.

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Informations pratiques
Domaine
Management, marketing, finance, strategy, business creation
Public

​Any executive who wishes to develop digital transformation knowledge and skills.
Durée

Three days
Date

​Sophia Antipolis, Paris and Lille, please contact us
Tarif

​​€2400  (tax not incl.).
Contact

​Céline Brocard
+33 4 93 95 32 48
info.executive@skema.edu

Overview

  • Understand the key assets, the challenges, the implications and the added value of digitalisation
  • Identify opportunities to embark on digital transformations
  • Define and manage appropriate action and communication plans to accompany
    digital transformation.

The structure of the course aims at engaging participants in analysis and critical reasoning through a mix of knowledge sharing taken both from the academic and the business worlds: grounded theory, real business cases and best practice sharing.
The course is designed to enable discussion, analysis of real-life problems.

Training programme

 

This training is organised into various subjects:

    • Key elements of digital cultures and new business models
    • New marketing problematics and the focus on the client experience

    • Key elements of change in the digital era
    • Transformational methodologies
    • Pillars of digital transformation
    • Integrating people tools and processes

    • Communicating through change and the benefits of transmedia storytelling
    • The perceptual filters and challenges of introducing disruptive innovations
    • Managing people through transformations
    • Zoom on the benefits of transmedia

    • Key elements of organisational ambidexterity
    • Managing and integrating innovation

    • Managing resistance to change and defensive routines
    • The role of leadership in digital transformations
    • What’s a change agent?