Short courses

Programme executive

Embracing digital transformation

Three days - Paris, Lille, Sophia Antipolis

In the context of intensified competition, business ubiquity and user demands, accompanying the digital acceleration of organisations is crucial to remaining competitive.
This three-day module explores the challenges of digitalisation, key practices of digital change and developing transformational skills to stand out in the digital environment.

Contact us
Practical information
Domain
Management, marketing, finance, strategy, business creation
Target audience

​Any executive who wishes to develop digital transformation knowledge and skills.
Duration

Three days
Date

​Sophia Antipolis, Paris and Lille, please contact us
Fees

​​€2400  (tax not incl.).
Contact

​Céline Brocard
+33 4 93 95 32 48
info.executive@skema.edu

Overview

  • Understand the key assets, the challenges, the implications and the added value of digitalisation
  • Identify opportunities to embark on digital transformations
  • Define and manage appropriate action and communication plans to accompany
    digital transformation.

The structure of the course aims at engaging participants in analysis and critical reasoning through a mix of knowledge sharing taken both from the academic and the business worlds: grounded theory, real business cases and best practice sharing.
The course is designed to enable discussion, analysis of real-life problems.

Training programme

 

This training is organised into various subjects:

    • Key elements of digital cultures and new business models
    • New marketing problematics and the focus on the client experience

    • Key elements of change in the digital era
    • Transformational methodologies
    • Pillars of digital transformation
    • Integrating people tools and processes

    • Communicating through change and the benefits of transmedia storytelling
    • The perceptual filters and challenges of introducing disruptive innovations
    • Managing people through transformations
    • Zoom on the benefits of transmedia

    • Key elements of organisational ambidexterity
    • Managing and integrating innovation

    • Managing resistance to change and defensive routines
    • The role of leadership in digital transformations
    • What’s a change agent?