Internationally-renowned marketing professor joins SKEMA's Raleigh campus

​Among the faculty of the SKEMA Business School, Hélène Cherrier is ranked number three in the top ten list of best scientists. Cherrier has previously worked at several internationally-renowned institutions including RMIT, Griffith University, the American University of Dubai, LUISS University, Sydney University and Westminster University. While she worked toward her PhD at the University of Arkansas, Cherrier focused on voluntary simplicity and consumer identity. “Hélène brings research expertise, a rich academic background and fresh ideas that will undoubtedly advance this campus,” said Mohamed A. Desoky, associate dean of academic programmes at the Raleigh campus.

Top-level professor

Hélène Cherrier’s research is motivated by theoretical questions concerning the role market constituents play in the creation of non-traditional identities and large-scale social transformations, and how the material world helps shape society. Cherrier empirically pursues these questions exploring anti-consumption, sharing, simple living, homelessness, home-free living, social nudism, and zero-waste lifestyles using qualitative and historical research methods. Her courses for the fall semester include marketing strategy and understanding the elusive consumer.

Cherrier holds five degrees and completed the most recent one in 2021. She has a BBA, MBA, DEA, PhD in Philosophy and an H.D.R. In France, the Habilitation à diriger des recherches or HD.R. is the highest national diploma of higher education. Almost all of her higher education emphasis features a specific emphasis on marketing.

A strong experience in higher education

Her passion for her field coupled with years of education and experience has led to a long list of well-deserved awards and grants. Such accomplishments include being awarded the best overall paper at the Gender, Marketing and Consumer Behavior Conference in Helsinki Finland and several ACR, EFM and ADEME grants awarded over the past decade.

A prolific researcher

Cherrier has also co-edited a book on downshifting, and another on anti-consumption. Her research has been published in top-tier journals including the Journal of Consumer Research; Journal of Business Research; Journal of Public Policy & Marketing; Consumption, Markets and Culture; Journal of Marketing Management, and Journal of Consumer Affairs.