Corpo docente
Jennifer TAKHAR
Associate Professor
Consumer Culture Theory, Biotechnology Markets, Digital Consumption, Consumer resistance movements
Academia
TransformationCentro de pesquisa
Marketing InteractionsLocalização
LilleDisciplina
MarketingMy research focuses on the exchanges between biotechnology markets and consumers of biotech products and services. My current projects examine gendered transhumanist consumption, the FemTech (female technology) industry, embodied health movements in digital contexts and the reconfiguration of marketing theory through alternative qualitative methods. My work has been published in the following peer-reviewed journals: Social Science & Medicine, Marketing Theory, Recherche et Applications en Marketing, Journal of Marketing Management and Consumption, Markets & Culture. I have previously worked for the BBC as a cultural affairs consultant.