Corpo docente

Jennifer TAKHAR

Associate Professor

Consumer Culture Theory, Biotechnology Markets, Digital Consumption, Consumer resistance movements

Imagem
Jennifer TAKHAR

Academia

Transformation

Centro de pesquisa

Marketing Interactions

Localização

Lille

Disciplina

Marketing

My research focuses on the exchanges between biotechnology markets and consumers of biotech products and services. My current projects examine gendered transhumanist consumption, the FemTech (female technology) industry, embodied health movements in digital contexts and the reconfiguration of marketing theory through alternative qualitative methods. My work has been published in the following peer-reviewed journals: Social Science & Medicine, Marketing Theory, Recherche et Applications en Marketing, Journal of Marketing Management and Consumption, Markets & Culture. I have previously worked for the BBC as a cultural affairs consultant.

 

 

Education
2008
Doctorate, Social Sciences, Sorbonne Université, France
Experience
Full-time academic positions
Since 2024
Associate Professor, SKEMA Business School, France
Other academic affiliations and appointments
2018 - 2024
Associate Professor, Institut Supérieur de Gestion, France
Since 2006
Research Associate, Celsa Sorbonne Université, France