Corps professoral

Jennifer TAKHAR

Professeur associé

Consumer Culture Theory, Biotechnology Markets, Digital Consumption, Consumer resistance movements

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Jennifer TAKHAR

Académie

Transformation

Centre de recherche

Marketing Interactions

Localisation

Lille

Discipline

Marketing
Formation
2008
Doctorat en Sciences Sociales, Sorbonne Université, France
Expérience professionnelle
Positions académiques principales
Depuis 2024
Professeur associé, SKEMA Business School, France
Autres affiliations académiques
2018 - 2024
Associate Professor, Institut Supérieur de Gestion, France
Depuis 2006
Research Associate, Celsa Sorbonne Université, France

Articles académiques revus

TAKHAR, J. (2024). Aneuploidy. Journal of Marketing Management, 40(5-6), pp. 542-545.
SCHNEIDER-KAMP, A. et TAKHAR, J. (2023). Interrogating the pill: Rising distrust and the reshaping of health risk perceptions in the social media age. Social Science and Medicine, 331, pp. 116081.
TAKHAR, J. (2023). Communicative crises in the age of anxious reproduction and fertility preservation. Consumption Markets & Culture, 26(3), pp. 210-216.
TAKHAR, J. (2022). Strip Mall Courtship. Journal of Customer Behavior, 21(3), pp. 133-134.
TAKHAR, J., HOUSTON, H.R. et DHOLAKIA, N. (2022). Live long and prosper? Transhumanist visions and ambitions in 2021 and beyond…. Journal of Marketing Management, 38(5-6), pp. 399-422.
TAKHAR, J. (2022). IVF survivorship, the IVF memoir and reproductive activism. Journal of Marketing Management, 38(5-6), pp. 460-472.
TAKHAR, J. et RIKA HOUSTON, H. (2021). Forty years of assisted reproductive technologies (ARTs): the evolution of a marketplace icon. Consumption Markets & Culture, 24(5), pp. 468-478.
PEMBERTON, K. et TAKHAR, J. (2021). A critical technocultural discourse analysis of Muslim fashion bloggers in France: charting ‘restorative technoscapes’. Journal of Marketing Management, 37(5-6), pp. 387-416.
TAKHAR, J. (2021). Aporia. Journal of Marketing Management, 37(1-2), pp. 21-22.
TAKHAR, J. (2020). The Voice Inside. Marketing Theory, 20(2), pp. 167-174.
TAKHAR, J. (2020). Shopkeeping. Journal of Marketing Management, 36(13-14), pp. 1280-1284.
TAKHAR, J. et PEMBERTON, K. (2019). Reproducing “rhetrickery” in online fertility marketing: harnessing the “rhetoric of the possible”. Consumption Markets & Culture, 22(4), pp. 314-336.