Professors

Jennifer TAKHAR

Associate Professor

Consumer Culture Theory, Biotechnology Markets, Digital Consumption, Consumer resistance movements

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Jennifer TAKHAR

Academy

Transformation

Research center

Marketing Interactions

Location

Lille

Discipline

Marketing

My research focuses on the exchanges between biotechnology markets and consumers of biotech products and services. My current projects examine gendered transhumanist consumption, the FemTech (female technology) industry, embodied health movements in digital contexts and the reconfiguration of marketing theory through alternative qualitative methods. My work has been published in the following peer-reviewed journals: Social Science & Medicine, Marketing Theory, Recherche et Applications en Marketing, Journal of Marketing Management and Consumption, Markets & Culture. I have previously worked for the BBC as a cultural affairs consultant.

 

 

Education
2008
Doctorate, Social Sciences, Sorbonne Université, France
Experience
Full-time academic positions
Since 2024
Associate Professor, SKEMA Business School, France
Other academic affiliations and appointments
2018 - 2024
Associate Professor, Institut Supérieur de Gestion, France
Since 2006
Research Associate, Celsa Sorbonne Université, France

Peer-reviewed journal articles

TAKHAR, J. (2024). Aneuploidy. Journal of Marketing Management, 40(5-6), pp. 542-545.
SCHNEIDER-KAMP, A. and TAKHAR, J. (2023). Interrogating the pill: Rising distrust and the reshaping of health risk perceptions in the social media age. Social Science and Medicine, 331, pp. 116081.
TAKHAR, J. (2023). Communicative crises in the age of anxious reproduction and fertility preservation. Consumption Markets & Culture, 26(3), pp. 210-216.
TAKHAR, J. (2022). Strip Mall Courtship. Journal of Customer Behavior, 21(3), pp. 133-134.
TAKHAR, J., HOUSTON, H.R. and DHOLAKIA, N. (2022). Live long and prosper? Transhumanist visions and ambitions in 2021 and beyond…. Journal of Marketing Management, 38(5-6), pp. 399-422.
TAKHAR, J. (2022). IVF survivorship, the IVF memoir and reproductive activism. Journal of Marketing Management, 38(5-6), pp. 460-472.
PEMBERTON, K. and TAKHAR, J. (2021). A critical technocultural discourse analysis of Muslim fashion bloggers in France: charting ‘restorative technoscapes’. Journal of Marketing Management, 37(5-6), pp. 387-416.
TAKHAR, J. (2021). Aporia. Journal of Marketing Management, 37(1-2), pp. 21-22.
TAKHAR, J. and RIKA HOUSTON, H. (2021). Forty years of assisted reproductive technologies (ARTs): the evolution of a marketplace icon. Consumption Markets & Culture, 24(5), pp. 468-478.
TAKHAR, J. (2020). Shopkeeping. Journal of Marketing Management, 36(13-14), pp. 1280-1284.
TAKHAR, J. (2020). The Voice Inside. Marketing Theory, 20(2), pp. 167-174.
TAKHAR, J. and PEMBERTON, K. (2019). Reproducing “rhetrickery” in online fertility marketing: harnessing the “rhetoric of the possible”. Consumption Markets & Culture, 22(4), pp. 314-336.