Corpo docente

Katharina ZEUGNER-ROTH

Professor

marketing international, comportement interculturel du consommateur, (Brand) Authenticity, Country-of-origin effects, Global consumer segmentation variables, Sustainable business practices

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Katharina ZEUGNER-ROTH

Academia

Globalization

Centro de pesquisa

Marketing Interactions

Localização

Lille

Disciplina

Marketing
Education
2008
PhD in Management, Vienna University of Economics and Business, Austria
Experience
Other professional experiences
Since 2022
Professor, SKEMA Business School, France
2015 - 2022
Associate Professor, IÉSEG School of Management, France
2011 - 2015
Assistant Professor, IÉSEG School of Management, France
2009 - 2011
Assistant Professor, Vlerick Business School, Belgium
2008 - 2009
Post-doctoral Researcher, University of Bern, Switzerland
Research grants, Awards and Honors
Awards and Honors
2023
Hans B. Thorelli Award – Journal of International Marketing, American Marketing Association, United States of America
2018
Best Overall Conference Paper, American Marketing Association, United States of America
2018
Outstanding Reviewer Award, Journal of International Marketing
2015
Emerald Literati Network Awards for Excellence, International Marketing Review
2006
Best Overall Conference Paper, Consortium for International Marketing Research
Other research activities
PhD Supervision
2023
L. GOMEZ DIAZ, University of Vienna, PhD thesis, Thesis jury member
Other academic activities
Since 2023
Editorial Review Board Member, Journal of International Business Studies
Since 2019
Track chair, AMA Global Marketing SIG, United States of America
Since 2016
Editorial Review Board Member, Journal of International Marketing
Since 2010
Editorial Review Board Member, International Marketing Review