Corps professoral

Katharina ZEUGNER-ROTH

Professeur

marketing international, comportement interculturel du consommateur, (Brand) Authenticity, Country-of-origin effects, Global consumer segmentation variables, Sustainable business practices

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Katharina ZEUGNER-ROTH

Académie

Globalisation

Centre de recherche

Marketing Interactions

Localisation

Lille

Discipline

Marketing
Formation
2008
PhD in Management, Vienna University of Economics and Business, Autriche
Expérience professionnelle
Autres expériences professionnelles
Depuis 2022
Professeur, SKEMA Business School, France
2015 - 2022
Professeur Associé, IÉSEG School of Management, France
2011 - 2015
Professeur Assistant, IÉSEG School of Management, France
2009 - 2011
Professeur Assistant, Vlerick Business School, Belgique
2008 - 2009
Post-doctoral Researcher, University of Bern, Suisse
Contrats de recherche, prix et distinctions
Prix et distinctions
2023
Hans B. Thorelli Award – Journal of International Marketing, American Marketing Association, Etats-Unis d'Amérique
2018
Meilleur article de conférence global, American Marketing Association, Etats-Unis d'Amérique
2018
Outstanding Reviewer Award, Journal of International Marketing
2015
Emerald Literati Network Awards for Excellence, International Marketing Review
2006
Best Overall Conference Paper, Consortium for International Marketing Research
Autres activités de recherche
Supervision de thèses
2023
L. GOMEZ DIAZ, University of Vienna, Doctorat, Membre de jury
Autres activités académiques
Depuis 2023
Membre du comité de révision éditoriale, Journal of International Business Studies
Depuis 2019
Track chair, AMA Global Marketing SIG, Etats-Unis d'Amérique
Depuis 2016
Membre du comité de révision éditoriale, Journal of International Marketing
Depuis 2010
Membre du comité de révision éditoriale, International Marketing Review

Articles académiques revus

MANDLER, T., BARTSCH, F. et ZEUGNER-ROTH, K. (2023). Are Brands Re-Evaluated When Consumers Learn about Brand Origin Misperceptions? Outcomes, Processes, and Contingent Effects. Journal of Business Research, 164, pp. 113941.
FISCHER, P.M., ZEUGNER-ROTH, K.P., KATSIKEAS, C.S. et PANDELAERE, M. (2022). Pride and prejudice: Unraveling and mitigating domestic country bias. Journal of International Business Studies, 53(3), pp. 405-433.
BARTSCH, F., ZEUGNER-ROTH, K.P. et KATSIKEAS, C.S. (2022). Consumer authenticity seeking: conceptualization, measurement, and contingent effects. Journal of the Academy of Marketing Science, 50(2), pp. 296-323.
BARTSCH, F. et ZEUGNER-ROTH, K. (2020). COO in Print Advertising: Developed versus Developing Market Comparisons. Journal of Business Research, 120, pp. 364-378.
FISCHER, P.M. et ZEUGNER-ROTH, K. (2017). Disentangling Country-of-Origin Effects: The Interplay of Product Ethnicity, National Identity, and Consumer Ethnocentrism. Marketing Letters, 28(2), pp. 189-204.
ZEUGNER-ROTH, K. et ŽABKAR, V. (2015). Bridging the gap between country and destination image: Assessing common facets and their predictive validity. Journal of Business Research, 68(9), pp. 1844-1853.
ZEUGNER-ROTH, K., ŽABKAR, V. et DIAMANTOPOULOS, A. (2015). Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Theory Perspective. Journal of International Marketing, 23(2), pp. 25-54.
FISCHER, P.M. et ZEUGNER-ROTH, K. (2014). Pride and Prejudice - Promotion or Prevention? Investigating The Role of Domestic Country Biases in Consumers' Product Choices. Advances in Consumer Research, 42, pp. 476.
ZEUGNER-ROTH, K. et DIAMANTOPOULOS, A. (2010). Advancing the Country Image Construct: Reply to Samiee’s (2009) Commentary. Journal of Business Research, 63(4), pp. 446-449.
BALDAUF, A., CRAVENS, K.S., DIAMANTOPOULOS, A. et ZEUGNER-ROTH, K. (2009). The Impact of Product-Country Image and Marketing Efforts on Retailer-Perceived Brand Equity: An Empirical Analysis. Journal of Retailing, 85(4), pp. 437-452.
ZEUGNER-ROTH, K. et DIAMANTOPOLOUS, A. (2009). Advancing the Country Image Construct. Journal of Business Research, 62(7), pp. 726-740.
DIAMANTOPOULOS, A., RIEFLER, P. et ZEUGNER-ROTH, K. (2008). Advancing Formative Measurement Models, Journal of Business Research, 61(12), pp. 1203-18.
ZEUGNER-ROTH, K., DIAMANTOPOULOS, A. et MONTESINOS, M. (2008). Home Country Image, Country Brand Equity and Consumers’ Product Preferences: An Empirical Study. Management International Review, 48(5), pp. 577-602.

Chapitres d’ouvrage

ZEUGNER-ROTH, K. et BARTSCH, F. (2021). Country of Origin Cues in Advertising: Theoretical Insights and Practical Implications. Dans: Papadopoulos, Nicolas and Cleveland, Mark (Eds.) eds. Marketing Countries, Places, and Place-Associated Brands. 1st ed. Edward Elgar Publishing, pp. 212-227.
ZEUGNER-ROTH, K. (2017). Country-of-Origin Effects. Dans: van Herk, Hester and Torelli, Carlos J.(Eds.) eds. Cross-Cultural Issues in Consumer Science and Consumer Psychology: Current Directions and Future Perspectives. 1st ed. Springer, pp. 111-128.
DIAMANTOPOULOS, A. et ZEUGNER-ROTH, K. (2010). Country of Origin as Brand Element. Dans: Sheth, J.N., Malhotra, N.K. eds. Wiley International Encyclopedia of Marketing. 1st ed. Hoboken, NJ: Wiley-Blackwell.
WIRTZ, B., ZEUGNER-ROTH, K. et BECKMANN, R. (2004). Das Internet als Kommunikations- und Distributionskanal im Export: Perspektiven für den B2B- und B2C-Bereich. Dans: Zentes, J., Morschett, D., Schramm-Klein, H. eds. Außenhandel: Marketingstrategien und Managementkonzepte. 1st ed. Wiesbaden: Springer, pp. 575-96.
WIRTZ, B. et ZEUGNER-ROTH, K. (2004). Grundlagen der Markenbewertung. Dans: Wirtz, B.W., Göttgens, O. eds. Integriertes Marken- und Kundenwertmanagement. 1st ed. Wiesbaden: Springer, pp. 267-296.

Présentations dans des conférences

ZEUGNER-ROTH, K., FISCHER, P. et HESSEL, I. (2023). Do Customers Perceive Your Ethical Measures as Authentic? A Global Brand Assessment. Dans: AMA Global Marketing SIG Conference. Santiago, Chile (May 30-June 2).
TRAN, J., ZEUGNER-ROTH, K. et KATSIKEAS, C.S. (2023). Responsible Innovation for a Better World: Conceptualization, Measurement, and its Underlying Mechanism. Dans: 30th Innovation and Product Development Management Conference. Lecco, Italy (June 7-9).