Event
Three Perspectives on AI in Business: Innovation, Growth, and Sustainability
Prof. René Bohnsack, Professor for Strategy and Innovation - Católica-Lisbon
Discussant: Gwendal Bihan - co-founder & CEO of Axionable, Board Member & VP of Impact AI
Abstract: In the seminar 'Three Perspectives on AI in Business: Innovation, Growth, and Sustainability,' we'll explore the multifaceted impact of AI in business, based on studies from the Digital+Sustainable Innovation Lab.
We discuss when to use AI or HI in the innovation process, using empirical evidence from the platform Venturely to show how AI-based innovation processes support and accelerate innovation. I examine how European scaleups use generative AI in their growth trajectory, highlighting key strategies and outcomes. Lastly, I present a balanced view of the opportunities and risks of AI in business, offering a framework for analyzing digital sustainability. This seminar aims to provide actionable insights into how AI can be effectively integrated into business practices and potential avenues for future research.