Professors

Katrina PANCHOUT

Senior Lecturer

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Katrina PANCHOUT

Academy

Globalization

Location

Lille

Discipline

Marketing

After an honours degree in French from London University, followed by a professional qualification in marketing (CAM Certificate), I have spent 12 years working within an international business environment both in communications consultancies (London) as well as the international head offices of Habitat (London) and La Chemise Lacoste (Paris). I joined SKEMA in 1998 at the launch of the International Masters in Management (IMiM) programme as marketing teacher, manager of the International Marketing Major and subsequently programme director.  I hold an Mastère Spécialisé in Strategic Communications Management. I am a permanent associate professor and currently the Deputy Director of PGE (Programme Grande Ecole) at SKEMA as well as a member of the International British Chamber of Commerce.

Education
2007
Advanced Master, Business administration, Marketing, ESC Lille, France
1984
Licence, University of London, Great Britain
1986
, Management, The Chartered Institute of Marketing, Great Britain
Experience
Full-time academic positions
Since 1998
Associate Professor, SKEMA Business School, France
Other academic affiliations and appointments
Since 2021
Deputy Programme Director - MBA/International Triple Degree, SKEMA Business School, France
Since 2014
Academic Manager PGE M2, SKEMA Business School, France
Since 2014
Academic Track Choice Manager, SKEMA Business School, France
Since 2013
Deputy Director PGE Lille Campus, SKEMA Business School, France
2011 - 2013
Academic Manager M1/M2 Lille Campus, SKEMA Business School, SKEMA Business School, France
2010 - 2012
Correspondant for Director of Marketing Faculty Department, SKEMA Business School, France
2005 - 2012
Programme Director, SKEMA Business School, France
Other professional experiences
1992 - 1997
International Communications Manager, International Head Office, Lacoste, France
1990 - 1992
Communications Manager, Habitat Group, Great Britain
1988 - 1990
Public Relations & Events Manager; B2C, Retail and Marketing Communications, Weber Shandwick, Great Britain
Other research activities
Other academic activities
Since 2021
International British Chamber of Commerce